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Moon landing anniversary: How Detroit automakers won the space race

America's industrial might — automakers included — determined the outcome of the 20th centuryÂ’s biggest events. The “Arsenal of Democracy” won World War II, and then the Cold War. And our factories flew us to the moon. Apollo was a Cold War program. You can draw a direct line from Nazi V-2 rockets to ICBMs to the Saturn V. The space race was a proxy war — which beats a real war. It was a healthy outlet for technology and testosterone that would otherwise be used for darker purposes. (People protested, and still do, that money for space should go to problems here on Earth, but more likely the military-industrial complex would've just bought more bombs with it.) As long as we and the Soviet Union were launching rockets into space, we were not lobbing them at each other. JFKÂ’s challenge to “go to the moon in this decade and do the other things, not because they are easy, but because they are hard,” put American industry back on a war footing. We were galvanized to beat the Russians, to demonstrate technological dominance. (A lack of similar unifying purpose is why we havenÂ’t been to the moon since, or Mars.) NASA says more than 400,000 Americans, from scientists to seamstresses, toiled on the moon program, working for government or for 20,000 contractors. Antagonism was diverted into something inspirational. The Big Three automakers were some of the biggest companies in the moon program, which might surprise a lot of people today. Note to a new generation who marveled when SpaceX launched a Tesla Roadster out into the solar system: Sure, that was neat, but just know that Detroit beat Elon Musk to space by more than half a century. This high point in human history was brought to you by Ford ItÂ’s hard to imagine in this era of Sony-LG-Samsung, but Ford used to make TVs. And other consumer appliances. Or rather Philco, the radio, TV and transistor pioneer that Ford bought in 1961 — the year Gagarin and Alan Shepard flew in space. Ted Ryan, FordÂ’s archives and heritage brand manager, just wrote a Medium article on the central role Philco-Ford played in manned spaceflight. And nothingÂ’s more central than Mission Control in Houston, the famous console-filled room we all know from TV and movies. What we didn't know was, that was Ford. Ford built that. In 1953, Ryan notes, Philco invented a transistor that was key to the development of (what were then regarded as) high-speed computers, so naturally Philco became a contractor for NASA and the military.

Lincoln plans electrified versions of all models by 2022, say sources

DETROIT - Ford Motor Co's premium Lincoln brand plans to offer hybrid gasoline-electric versions of all its U.S. models by 2022, according to three sources familiar with the plans. Details could be announced as early as Oct. 3, when Ford Chief Executive Officer Jim Hackett plans to update investors on the automaker's strategy. Company officials are also considering whether to introduce one or more all-electric Lincoln models, one source said. The proposed electrification scheme could be critical to Lincoln's future in China, which will require automakers to make electric vehicles an increasing percentage of their total sales. The Lincoln hybrids are part of a broader Ford program to offer at least 18 new electric and hybrid models over the next five years, the sources said. Lincoln aims to follow a path blazed this year by several European premium brands, including Daimler AG, Zhejiang Geely Holding Group's Volvo Cars, BMW and Jaguar Land Rover, all of which have announced plans to offer more hybrid and all-electric vehicles. Global luxury brands are responding to competitive pressure from Elon Musk's Tesla Inc, and proposals by the Chinese government to mandate significantly higher levels of electric vehicle sales in the world's largest auto market. The plan to offer a portfolio of Lincoln hybrid models was crafted before Hackett took over in May, the sources said. Ford said in January 2016 it would spend $4.5 billion to electrify a portion of its U.S. fleet, including hybrid versions of the Mustang and the F-150, and at least 11 other models. The extent of its electrification effort, including details on specific new and redesigned models, has not previously been disclosed. A Ford spokesman said the company would not comment on future products. As the Lincoln brand rolls out redesigned versions of its existing models and introduces at least one new model, it is planning to introduce plug-in hybrid versions of those vehicles, beginning with the redesigned MKC crossover and the new Aviator crossover in 2019, the sources said. The redesigned Lincoln Navigator utility vehicle, which goes on sale this autumn, is expected to add a conventional hybrid version in 2019. Subsequent redesigned Lincoln models, including the MKZ sedan in 2020 and the Continental sedan and MKX crossover in 2022, are expected to include plug-in hybrid variants, the sources said.

Auto sales in March and first quarter down nearly across the board

Nearly every major automaker reported weak U.S. sales for March and the first quarter of 2019, citing a rough start to the year, but said a robust economy and strong labor market should encourage consumers to buy more vehicles as 2019 rolls on. GM, which no longer releases monthly sales figures, saw first-quarter sales fall 7 percent, with declines across all brands. Sales of Silverado pickup trucks fell nearly 16 percent and the high-margin Chevy Suburban large SUV dropped 25 percent. Ford also no longer releases monthly sales numbers, but is due to release its first-quarter sales figures on Thursday. According to industry data, Ford's sales fell 2 percent in the quarter and 5 percent in March. Ford representatives did not immediately respond to requests for comment. FCA reported a 7 percent fall in U.S. sales in March and a 3 percent drop for the first quarter. All of FCA's brands dropped in March, except for Ram, which saw a 15 percent increase in pickup truck sales. "The industry had a tough first quarter, but with spring finally starting to show its face and continued strong economic indicators ... we are confident that new vehicle sales demand will strengthen going forward," FCA's U.S. head of sales, Reid Bigland, said in a statement. Toyota reported a 3.5 percent fall in U.S. sales in March and 5 percent for the first quarter, hurt by declining demand for its Corolla sedans and Camry vehicles. "While some of our competitors are abandoning sedans, we remain optimistic about the future of the segment," Toyota said in a statement. Nissan posted a 5.3 percent drop in sales in March, and its first-quarter sales were down 11.6 percent. Honda and Hyundai bucked the trend. Honda's U.S. sales rose 4.3 percent in March and 2 percent in the quarter, while Hyundai's were up 1.7 percent and 2.1 percent, respectively. Passenger-car sales suffered throughout the January-March quarter compared with the same period in 2018 as Americans continued to abandon them in favor of larger, more comfortable pickup trucks and SUVs, which are far more profitable for automakers. The battle for market share in the particularly lucrative large-pickup truck market intensified in the quarter, as Fiat Chrysler Automobiles' Ram brand outsold the U.S.' No. 1 automaker General Motors' Chevrolet-brand trucks. The two automakers have both launched redesigned pickup trucks.