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James Franco and tiger tease Ford Super Bowl commercial

Ford has just released a teaser for its Super Bowl ad, and unlike just about every other automaker, it seems that the Blue Oval is going to make us wait until Sunday to see the full spot. The teaser is, um, strange.
It stars James Franco, who believes he is Ron Riggle, the comedian, Fox NFL Sunday host and retired Marine lieutenant colonel. There's also a tiger. The vague spot has Franco claiming that "this is no ordinary commercial." You'll note on the bottom right, there's a Ford logo and the hashtag #nearlydouble.
According to Automotive News, it's part of a massive viral effort being pushed forward by Ford and its dealerships. Ford sent different teasers and "vignettes" to dealership employees and asked them to share them on Facebook, Instagram and Twitter, in the hopes of creating a viral effect.

Three automotive tech trends to watch in 2018 and beyond

Every year, technology plays a bigger and bigger role in the auto industry. To put things in perspective, 10 years ago iPod integration and Bluetooth were cutting-edge in-car innovations, and smartphones and apps weren't yet a thing since the first iPhone was only about six months old. And I can't recall anyone talking about autonomous cars. Compare that to today, with mainstream coverage of the auto industry dominated by autonomous technology, along with electrification and almost every move made by Tesla. These three topics were the most significant trends of car tech in 2017 and I believe they will continue to shape the auto industry in 2018 and beyond. Let's examine them. Full Autonomy Gets Closer to Reality While there were many developments this year that indicate we're inching closer to fully autonomous vehicles, I was behind the wheel for hours to witness one of them. In October I had the chance to test Cadillac Super Cruise on a 700-mile, 11-hour drive from Dallas to Santa Fe – and had my hands on the wheel for maybe 45 minutes max throughout the entire trip. Super Cruise is far from making the Cadillac CT6 or any GM vehicle fully autonomous, and has limitations such as functioning only on pre-mapped main highways. While it simply adds a layer of lane centering to adaptive cruise control, the technology will go a long way in making mainstream drivers more comfortable with letting machines take over. On a separate front, GM is pushing ahead with fully autonomous vehicles and announced last month that it plans to launch of fleets of self-driving robo-taxis in several urban areas in 2019. While most automakers are also in the race to make autonomous cars a reality, GM's turbocharging of its efforts appeared to be in response to Waymo, which announced just weeks earlier that its Early Rider Program in the Phoenix area would go completely driverless. The Early Rider Program launched last April, offering the public a chance to ride in Waymo's autonomous Chrysler Pacifica minivans. In this new phase of testing, Waymo is using its own employees as guinea pigs instead of the public while the vehicles operate without a human behind the wheel, and takes another giant step forward for fully autonomous driving.

Fields 'required' to use private aircraft, could make $5.25M as Ford CEO this year

Mark Fields' travels on the friendly skies will soon be a relatively personal affair, as the new CEO at Ford will be required to resume air travel via the company's private planes. Fields caught plenty of flak in 2007 for flying on the company's dime to visit his family in Florida. He's since flown commercial.
According to Ford spokesperson Susan Krusel, who spoke to Bloomberg, Fields (pictured above right, with Bill Ford, Jr. at center and Alan Mulally at left) will switch to private travel "for safety and to maximize his availability for company business." In addition to his new travel arrangements, the 53-year-old exec's salary and bonuses have been revealed.
Regulatory filings by Ford revealed that Fields, whose first day in the big chair was July 1, will receive a base salary this year of $1.25 million and he'll be eligible for $3.5 million in bonuses, both of which are lower than Alan Mulally's $2 million salary and $5.88 million in bonuses received last year. That's also lower than General Motors CEO Mary Barra's alleged $1.6-million salary and considerably less than Sergio Marchionne's $3.19-million fixed salary from Fiat. Despite falling short of other CEOs, Fields' new pay still represents a 33-percent increase over his pay as Chief Operating Officer.