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George W. Bush's 2009 Ford F-150 fizzles with $300,000 bid at Barrett-Jackson [UPDATE: w/video]

Despite some truly impassioned pleading from Jay Leno himself - including calling on Arizona's notoriously Republican-rich voters to beat the $600,000 level set the last time Leno sold a vehicle for this particular charity... in California - bidding for George Bush's 2009 Ford F-150 pickup truck stalled at $300,000.
All proceeds will be sent to the Fisher House Foundation, so at least it's $300K going to a good cause. Feel free to check out the live image gallery above, which includes shots showing Leno's skills helming the auction, and read through the official auction description below.
*UPDATE: Video of the auction and Leno's prods to the crowd for more money can now be seen below.

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Ford Mondeo with 1.5-liter EcoBoost debuts in China

Does the car above, posing fancifully in white, look familiar? Well, it should. Although it wears Mondeo badges in the form you see above for the Chinese market - as it does in Europe - the car is basically the same thing sold in the US as the Ford Fusion. Of course, it's what's under that shapely skin that counts.
Ford has chosen the Shanghai Motor Show as the venue with which to unveil its 1.5-liter EcoBoost four-cylinder engine. We'd heard about the engine before, but now we have a few performance estimates to share: 133 kW of power (about 178 horsepower) and 240 Nm of torque (about 177 pound-feet).
Those numbers pretty much confirm previous rumors indicating about 177 in each category, and it's right on par with what Ford's own 1.6-liter EcoBoost produces. Ford is claiming best-in-class fuel economy as well, but no specific figures have yet been provided. In any case, we'll surely have all the data soon enough, as the 1.5-liter mill is destined for the US Fusion in 2014.