2006 Ford Focus Zx4 Super Clean Gas Saver on 2040-cars

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Ford opens the doors on its Swedish rally skunkworks

It's always amazing to see how different kinds of racecars are made. Formula One racers are often constructed in modern architectural marvels that hint at some of the cutting-edge technology going into the racing. Conversely, rallying is all about sliding around on a varied course as fast as possible, but it often leaves a vehicle caked in mud. So it makes some sense Olsbergs MSE, or simply (OMSE) rally car shop in Nynashamn, Sweden, shows technological sophistication in a more down-to-earth setting. It builds Ford Fiesta ST racers for Global Rallycross there, and this new video gives viewers a tour through the work.
Former rally driver Andreas Eriksson runs OMSE. These days instead of racing, he and the company's 46 employees are building Ford racers from scratch. A ton of work goes into constructing each one, and according to Eriksson, it takes 400 hours to complete each body. At times, things are so busy that some of the technicians live in the shop in apartments that are on premises. There's even a restaurant to keep them fed. Sadly the dyno room is empty during this visit, though.
By the time OMSE is done, a rallycross car might resemble a Fiesta ST on the outside, but as you see in the video, it's a completely different beast underneath. Check out the work it takes to build one of them, and scroll down to read more about it in the official release.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Shelby American cleans house of 14 concept cars

Typically when an automaker rolls out a concept car or pre-production prototype, it does its tour and then disappears into the company's archives. Maybe it will be displayed for the public to see in the company's own museum or maybe it will spend most of its time under covers in a warehouse somewhere, but every once in a while, an automaker will open up its history and start selling off its concept cars. For Shelby American, "once in a while" has just rolled around.
The House that Carroll Built is moving from its previous headquarters at Las Vegas Motor Speedway to a new facility off of the Las Vegas strip, and in the process is liquidating fourteen of the rarest cars in its collection. That presents a tremendous opportunity for muscle car collectors to bring one or more of these snakes home.
As you might expect, the catalog is composed mostly of Mustangs, but not exclusively. There's a pair of 289 Cobras: the last of the 50th anniversary slab-sided continuation cars and an original development vehicle, offered at $200,000 apiece. At the other end of the spectrum you'll find the 2013 Shelby Raptor concept for $125k and Focus concept for $50k. And of course there are the Mustangs.