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RWD Lincolns are coming, fate depends partly on MKZ success

The product portfolio at Lincoln may seem a bit sparse at the moment, but if a report is to be believed, new products are on the way. TheDetroitBureau.com spoke with sources at Lincoln and Ford, who claimed the American premium brand is working on, perhaps more than one, rear-wheel-drive vehicle.
Lincoln would likely platform-share with the next-generation Ford Mustang to develop those RWD offerings in the early going. Moving forward, the report indicates that Lincoln could take the lead on other rear-drive projects in the future. As the RWD architecture continues to take shape, "most or all" of the front-wheel-drive portfolio will also be offered with all-wheel drive as an option, ala Audi.
But wait, there's more! The report also suggests that a replacement for the full-size MKS is on the way, as well as a new Navigator and a luxury crossover based on the current Ford Escape.

Ford blows up Takata airbag recall by over 447k vehicles

Ford is the latest automaker to announce an expansion to its Takata driver-side airbag inflator recall, and the latest increase adds an additional 447,310 vehicles to the nationwide total. The company says that this expansion comes at the request of the National Highway Traffic Safety Administration. The expanded recall campaign covers: The 2005-2008 Ford Mustang built between August 18, 2004, and June 25, 2007, at the at Flat Rock Assembly Plant The 2005-2006 Ford GT built between February 11, 2005, and January 30, 2006, at the at the Wixom Assembly Plant As of December 18, Ford knows of a total of 502,489 vehicles in need of replacement driver side inflators. Of those, 462,911 are in the US, 27,516 in Canada, 7,578 in Mexico and 4,484 outside of North America. The automaker is aware of one injury that may be related to these exploding parts. Earlier in December, the automaker issued an expanded recall covering passenger side Takata airbag inflators for the Ranger pickup and Ford GT. When taking this into account, the grand total of Ford products with inflators that need replacement for the driver or passenger side is 538,977 vehicles. Scroll down to read the company's full announcement of this enlarged safety campaign. FORD EXPANDS TAKATA DRIVER-SIDE AIRBAG INFLATOR SAFETY RECALL DEC 18, 2014 | DEARBORN, MICH. At the request of the National Highway Traffic Safety Administration, Ford is expanding its recall on Takata driver-side airbag inflators. This recall includes approximately 502,489 vehicles, an addition of approximately 447,310 vehicles. This brings the total number of Ford vehicles being recalled for Takata airbag inflators to approximately 538,977. This expanded recall includes 2005-2008 Ford Mustang vehicles built Aug. 18, 2004 to June 25, 2007 at Flat Rock Assembly Plant and 2005-2006 Ford GT vehicles built Feb. 11, 2005 to Jan. 30, 2006 at Wixom Assembly Plant. As of Dec. 18, 2014, Ford is aware of approximately 462,911 vehicles in the United States and federalized territories, approximately 27,516 in Canada and approximately 7,578 in Mexico affected by this recall. Approximately 4,484 additional vehicles outside of North America are also included in this action. Ford is aware of one accident with an injury that may be related to this condition. Dealers will replace the airbag inflator at no cost to the customer.

Lincoln dealers to build standalone dealerships separate from Ford

Way back in 2011, Ford Motor Credit Co. established Lincoln Automotive Financial Services as part of what Automotive News called "a campaign to set the Lincoln brand apart." Lincoln's been on a wild, public ride in the seven years since, which included a near-death experience in 2013 under former Ford CEO Alan Mulally. But Ford's luxury brand has rebounded and is ready to take another shot at setting itself apart. Automaker execs have asked dealers with twinned Ford- Lincoln dealerships in 30 major U.S. markets to build standalone stores. According to company data, the move isn't a gamble — dealers with standalone showrooms sell more vehicles. Lincoln's standalone dealerships in the 30 major U.S. markets that account for 70 percent of luxury segment sales increased 48 percent from 2014 to 2017, compared to an overall Lincoln brand sales increase of 18 percent. After a former Ford-Lincoln dealer in Minneapolis opened a devoted Lincoln store this January, sales have climbed 60 percent so far this year. Dealers in Orange County, California, and Atlanta, Georgia have seen sales double since opening exclusive Lincoln storefronts. The sales manager at the Atlanta dealer said, "Customers have pulled up and said, 'This is how it should be.'" Robert Parker, Lincoln's head of marketing, said, "Customers expect the environment to be equal to the product. They want to buy a luxury product in a luxury environment." That issue repeatedly comes up when a mass-market brand launches a luxury product; observers have lately wondered how much the issue affects sales of Hyundai's Genesis brand. Out of 845 Lincoln showrooms nationwide, there are 150 Lincoln dealers in those 30 major U.S. markets. So far, 72 dealers have made or are working to make the standalone switch on their own. Lincoln is asking the remaining 78 shops to follow suit, to agree to a new facility by July 2019 and to have the store finished by July 2021. Only the showrooms would need to be exclusive, service and other back-end departments can remain in Ford-branded complexes. Wielding the carrot, Lincoln will help dealers with relocating, and pay more for every car sold. Wielding the stick, Lincoln said that come Q2 2019, it won't let twinned dealers sell Black Label trims if they don't already. Over the next couple of years, Lincoln will complete the revamp of its lineup. Said marketing honco Parker, "The next phase of the transformation is critical.