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Ford director says company has big efficiency plans, but no dedicated EV

The annual autofest known as the North American International Auto Show previews a plethora of exciting new products that we'll see and drive later in the year, from tiny urban commuters to family sedans and crossovers to hard-working big pickups and SUVs. It's also a once-a-year cornucopia of auto executives and leaders from around the world. "There will be some really fun stuff that you'll hear about in the future" - Ford's Kevin Layden So, in-between dozens of cool new-product unveilings on rotating stages during the two press days preceding the public show, we auto scribes grab what planned and impromptu interviews we can. Sessions with top industry leaders can be hard to get, but I was able to score a seat in a group session with then-General Motors North America president (now executive VP of global product development) Mark Reuss, and I also managed brief one-on-ones with a trio of vehicle electrification leaders, one each from Ford, BMW and GM, and what they said then remains relevant now. First up is Kevin Layden, Ford's Director of Electrified Powertrain Engineering. ABG: Where will Ford go beyond its current Focus EV and hybrids, and will there be a Ford EV and/or hybrid on its own energy-optimized platform one day. KL: We don't want to do a dedicated electric vehicle with all the development costs borne by a niche product. At the Michigan Assembly plant right now we're building the Focus electric, PHEV and EcoBoost on the same assembly line. Also the C-Max, with both a hybrid and an Energi plug-in, and we use that same power pack in the Fusion Hybrid and Energi. We want to be, "The power of choice" [a Ford marketing slogan], so having that choice for customers is very important. And if I want to sell the Fusion, Focus and C-Max globally, we can use these power packs wherever it makes sense. So as we go forward, you'll see us proliferating the power packs we have today. Then the question is, what do we do next? There will be some really fun stuff that you'll hear about in the future. ABG: Is the efficiency difference between a dedicated ultra-efficient vehicle platform and a shared multi-use platform getting smaller as all platforms get more efficient? KL: Exactly. Were going through aero studies now on wheels and tires and hood sealers on base vehicles. We have full aerodynamic wind tunnel studies going on with the base Focus and C-Max, so all of that [aerodynamic improvement] will be there for EVs.

New upscale Ford Taurus revealed in Shanghai

As much as the Ford Taurus may have going for it, we wouldn't classify it as a luxury sedan as much as a mass-market one. The story is different in China, however, where Ford has introduced an altogether more upscale version of the Taurus. Shown this weekend at the Shanghai Motor Show, the Chinese-market Taurus is longer and more luxurious than the sedan we know on these shores. For starters, its wheelbase has been stretched from 113 inches to 116. That means more legroom for the rear seat; useful in a market where the vehicle's owner is often chauffeured. Those rear seats can power-recline as well, with adjustable lumbar support and massage function. A fold-down armrest holds with controls for the seats, air-con and audio system. And panoramic sunroof tops the whole affair. That commodious cabin is wrapped in revised sheet metal that's designed to look decidedly more upscale as well. Power is provided by a 2.7-liter twin-turbo EcoBoost V6 of unspecified output but which produces 315 horsepower in the Ford Edge, 325 in the F-150 and 335 in the Lincoln MKX. This version of the Taurus is earmarked specifically for the Chinese market for the time being, and set to be produced locally at the Changan Ford plant in Hangzhou. Scope out the images in the slideshow above and the details in the press release below for a closer look at Ford's new Chinese flagship. Related Video: 2015-4-18 | Shanghai, China New Ford Taurus Sets a New Benchmark for Large Sedans in China - Ford Taurus, a new premium business sedan for China, combines expressive design, exceptional craftsmanship and advanced technology - Taurus is the latest vehicle delivered as part of Ford's commitment to bring 15 new world-class vehicles to China by 2015 - Powerful, confident and inviting exterior design is matched by a spacious and elegant interior with carefully chosen materials for a sense of prestige - New high-output twin-turbo 2.7-liter EcoBoost V6 engine offers effortless power with high efficiency - Taurus will be manufactured at new $760 million Changan Ford Hangzhou plant Introducing a new premium sedan for discerning Chinese business customers, Ford today unveiled the new Ford Taurus at a special event in Shanghai. Designed especially to meet the needs of the Chinese market, the vehicle brings the historic Taurus nameplate to China for the first time.

NHTSA investigating Ford Fiesta for faulty door latches

The National Highway Traffic Safety Administration has opened a preliminary investigation on the 2011-2013 Ford Fiesta because the regulator has received 61 complaints from drivers, including one claim of an injury, about the doors on the subcompacts failing to latch and sometimes even flying open while driving. NHTSA has estimated that the problem could affect as many as 205,000 vehicles.
NHTSA is still gathering further data about the problem, but looking at the complaints so far, both front and rear doors appear to be potentially involved with the alleged failures. Among the reports, there are 12 claiming that the door opened while driving. Several also indicate the "Door Ajar" warning illuminating during this problem. The one purported injury happened when someone attempted to shut the door, and it bounced back.
Ford spokesperson Kelli Felker told Autoblog via email, "We are cooperating with NHTSA on this investigation, as we always do." Scroll down to read the report from NHTSA.