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Project Ugly Horse: Part V

The Slippery Slope
I've had a healthy appreciation for cars that stop since one truly unfortunate incident with a runaway 1971 Lincoln Continental.
It's funny how quickly a party can turn from, "We're all having blast" to "What happened to the front of the house, and how many stitches do you think this is going to take?" Standing in a Mustang salvage shop in Kodak, Tennessee, I couldn't help but feel I had strayed into the latter territory with Ugly Horse. There was a supercharged 5.4-liter V8 plucked from a rear-ended Cobra sitting off to my left. The shelves were lined with second-hand Roush and SVT components galore, but I couldn't stop staring at a set of rotors with the approximate diameter of my chest.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

1947 Chevy rat rod pickup leaves rubber and smoke in its wake

Cool comes in multiple flavors. One one hand, we have the sophisticated attraction of svelte design and the efficient use of power. Of course, on the other hand there is the allure of being the bad boy and going against the grain. That is part of the appeal of rat rods. Ideally, they are built without rules to an owner's specific tastes, and this widened and heavily modified 1947 Chevrolet pickup rod is a perfect example of that spirit.
Coming down the highway with a bent grille, rusted body and pouring smoke, it looks like the pickup from hell. It backs up the looks with some very impressive mechanicals too. Owner Troy Gubser says that the truck packs a Ford Power Stroke diesel with to 42 pounds of boost that runs out of 8-inch exhaust stacks at the back. He claims it managed 505 horsepower and 885 pound-feet of torque on the dyno. To harness all that power, this hot rod has a ZF five-speed manual gearbox with a ceramic clutch and short-throw shifter. Plus, it has cool little features like a doorbell on the tailgate that operates an air horn.
You might not expect a truck like this to actually be useful, but it has a fifth wheel coupling to haul an RV around drag races and car shows. The air suspension also probably keeps the ride fairly comfy when Gubser wants it to be. Scroll down to check out this beastly rat rod pickup and watch it engage in some diesel drag racing. Warning, there is some NSFW language.