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Ford, GM still doing new business with Takata amidst airbag crisis

Lengthy vehicle development times make it difficult for automakers to cut and run from the supplier. You might expect automakers to be fleeing any connection with beleaguered supplier Takata in the wake of the company's exploding airbag inflator crisis. After all, with a Senate hearing, pending lawsuit, plummeting stock value and demand for a national recall, the tier-one supplier isn't at its strongest right now. However, years of cooperation mean that automakers are standing by Takata, and necessity may be playing a role, as well. About 39 percent of Takata's business comes from airbags, and seatbelts make up another significant chunk of the operation too, says Bloomberg. The long-term relationships and lengthy vehicle development times make it difficult for automakers to cut and run from the supplier. "Takata has so much product breadth that I don't really see that they could just disappear," said AutoPacific analyst Dave Sullivan to Bloomberg. For example, Takata helped develop the unique front center airbag with General Motors in models like the Chevrolet Traverse and Buick Enclave. Outside of safety tech, it is also a partner with Ford on the adaptive steering system available on the upcoming 2015 Edge. These long-lasting partnerships make change difficult now that there's a problem. According to Reuters, automakers claim it would take a year or longer to set up with a different supplier for replacement airbag inflators. Switching to a completely different part for the repairs might not be a viable option either, because of the engineering time needed. BMW is taking action, though. According to Reuters, the Bavarian brand is working with the supplier to move inflator production from Monclova, Mexico, to a Takata factory in Freiburg, Germany. The Mexican plant may be the source of some of the faulty parts. News Source: Bloomberg, ReutersImage Credit: Jens Meyer / AP Photo BMW Ford GM Safety Takata airbag recall

Ford Detroit stand map clearest evidence yet of new GT, Mustang GT350R, SVT Raptor

An anonymous tipster has leaked a map of Ford's display stand plans for next week's Detroit Auto Show, and the schematic contains some interesting details that supports the idea of a Ford GT revival, as well as the presence of the rumored Shelby Mustang GT350R and F-150 SVT Raptor. The map, used by workers to help erect the Blue Oval's Cobo Hall display, maps out a show with a performance-heavy influence, with a codenamed vehicle, "Phoenix" sitting front and center, flanked by "Hummingbird 2" and "F-150 SVT Raptor Teaser." Our sources within Ford have confirmed that Phoenix is the long-rumored GT successor (a notion furthered by the presence of a pair of historic GT40s shown near the display entrance), and Hummingbird 2 refers to the GT350R (note also that there's a "Mustang Historic" GT350R on its own dais nearby). We've also learned that while the Raptor is labeled "Teaser," our Ford source assures us this is effectively the production truck. Rumors of a neo Ford GT have been picking up speed for months now, and we've been led to believe that this new car will have motorsports applications firmly on its mind, but it won't follow in the same retro-steeped design footsteps of its 2005-2006 forbearer. While the map does show Focus models on display, including the performance-oriented ST, we note that there isn't a spot seemingly earmarked for the rumored next-generation Focus RS, which has been the subject of the Motown rumormill for some time. Instead, we expect to see Ford's hottest hatch bow at the Geneva Motor Show in March. Even without a Focus RS revival, the Ford stand is shaping up to be a high-performance, high-horsepower showing, and we're excited to see if the Blue Oval can steal the show come Monday. Featured Gallery Ford Detroit Auto Show Stand 2015 Tip: mlewis Auto News Detroit Auto Show Ford Truck Coupe Concept Cars Future Vehicles Off-Road Vehicles Racing Vehicles Performance Supercars ford f-150 svt raptor 2015 Detroit Auto Show ford shelby mustang gt350r

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.