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Is it time for American carmakers to give up on dual-clutch transmissions? [w/poll]

Last week, in the midst of Detroit's first days seeking relief in Chapter 9 of the bankruptcy code, Automotive News contributor Larry P. Vellequette penned an editorial suggesting that American car companies raise the white flag on dual clutch transmissions and give up on trying to persuade Americans to buy cars fitted with them. Why? Because, Vellequette says, like CVT transmissions, they "just don't sound right or feel right to American drivers." (Note: In the article, it's not clear if Vellequette is arguing against wet-clutch and dry-clutch DCTs or just dry-clutch DCTs, which is what Ford and Chrysler use.) The article goes on to state that Ford and Chrysler have experimented with DCTs and that both consumers and the automotive press haven't exactly given them glowing reviews, despite their quicker shifts and increased fuel efficiency potential compared to torque-converter automatic transmissions.
Autoblog staffers who weighed in on the relevance of DCTs in American cars generally disagreed with the blanket nature of Vellequette's statement that they don't sound or feel right, but admit that their lack of refinement compared to traditional automatics can be an issue for consumers. That's particularly true in workaday cars like the Ford Focus and Dodge Dart, both of which have come in for criticism in reviews and owner surveys. From where we sit, the higher-performance orientation of such transmissions doesn't always meld as well with the marching orders of everyday commuters (particularly if drivers haven't been educated as to the transmission's benefits and tradeoffs), and in models not fitted with paddle shifters, it's particularly hard for drivers to use a DCT to its best advantage.
Finally, we also note that DCT tuning is very much an evolving science. For instance, Autoblog editors who objected to dual-clutch tuning in the Dart have more recently found the technology agreeable in the Fiat 500L. Practice makes perfect - or at least more acceptable.

Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Focus STs for SEMA include Lotus and Gulf liveries, rally-fied police car

Ford, as we mentioned on Saturday, is pulling out all the stops for November's SEMA show, bringing 57 vehicles to the Las Vegas event. Ford will be staggering the release of its SEMA flotilla, though, so expect to hear a lot about the new additions to the fleet in the weeks to come. We already showed you the Fiesta, Fiesta ST and Mustang models that made up the first batch of SEMA cars. Next up, we have a quartet of modded Focus STs joining Ford's SEMA roster.
Our first Focus ST (pictured above) sports the legendary livery of Gulf Racing. The orange-on-blue scheme, which Ford helped make famous at the 24 Hours of Le Mans, has been updated for 2013, with a more vibrant blue. This ST was built by Universal Technical Institute, while the exterior was done by Neil Tjin of Tjin Edition. Side exhausts, a Vortech supercharger and a Motiv Concepts high-flow cat allow the ST to breathe a bit easier, while Forgestar wheels contrast well with the iconic paint scheme.
Focus ST number two has been done-up by PM Lifestyle and is inspired by "Southern California car culture." Sporting a sleek, pale blue paint job, there's also no shortage of carbon fiber on the car's exterior. The 2.0-liter, turbocharged, four-cylinder engine has been massaged by the likes of Banks Power, COBB Tuning and Ford Racing, while the suspension is wearing a shiny, new set of coilovers and sway bars. The meaty brakes, tucked behind 19-inch, Rotiform wheels, come from Wilwood, while the cabin has been fitted with a pair of Sparco Chrono seats and five-point, Schroth harnesses.