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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Man chases down truck thief and steams it all on Facebook

A Washington man chased down a truck stolen from his family's dealership last Saturday and livestreamed the event on Facebook. According to KOMO, a 2005 Ford F-250 was stolen from Sunrise Auto Sales in Eatonville, Washington on the morning of October 8. Aaron Babcock, who co-owns the small dealership with his father David, told reporters that after reviewing surveillance footage, he later spotted the truck while riding his motorcycle on Webster Road East. "I watched my cameras and found the video of a man lurking around and ending up taking off with my truck," Babcock told KOMO. "Cops came and made a case. Three hours later I was on my motorcycle in Graham, and they drove by me oncoming. It still had dealer stickers on it. It said diesel on the window and it had our dealer plate on it. It stuck out like a sore thumb. It was really easy to see." Once he spotted the stolen Super Duty, he wheeled his bike around and gave chase. He attempted to call 911, but was unsure if the dispatcher heard him due to noise from the wind and the bike's engine. So he fired up Facebook live and started streaming his chase, giving running commentary and updating his location as he chased the slow-moving truck. "I wasn't going to let him get away. I was going to try follow him down. I had no idea what to do," Babcock said. "Nobody could hear me on the phone so I just figured the first thing to do is pull up Facebook live." Babcock's Facebook friends pitched in by calling 911 to report the chase and even jumping in their own cars to follow the truck. At one point, he pulled alongside the truck and recognized both men in the cab. The driver was the man seen lurking around the dealer lot in the surveillance video, and the passenger was an old friend of Babcock's. "I know who you are!" he shouted at them, but the hunkered down and kept driving. Eventually, Babcock lost cell phone signal and the livestream ended. Eatonville police, who by this point were well aware of the incident, caught up with the truck in the 8400 block of 356th Street South in Eatonville. The driver was arrested and the passenger was questioned and released. Both denied stealing the vehicle or knowing it was stolen. Two sets of keys from Sunrise Auto Sales and a stolen credit card were also recovered from the truck. Related Video

Chevy Corvette Z06, Ford F-150 Raptor join Lego Speed Champs

Get ready to park some performance machines on your desk: Lego's 2016 line of Speed Champions kits will add seven new vehicles for next year, according to an update to the database Brickset. These include some serious muscle like a Chevrolet Corvette Z06 and Ford Mustang GT. There's also a listing called "Chevrolet Camaro Drag Race" and a very cool combo titled "Ford F-150 Raptor Ford/Model A Hot Rod". Fans of European performance don't need to be jealous, though. The database shows a kit called "Porsche 919 Hybrid and 917K Pit-Lane." Plus for fans of the Four Rings, the Audi R18 E-Tron Quattro and R8 LMS Ultra are also getting their own Lego models. Fourtitude appears to have some leaked shots, if you want to see what these kits will look like. Lego has partnered with Porsche, McLaren, and Ferrari and offers Speed Champions kits for vehicles like the Porsche 918 Spyder, McLaren P1, Ferrari 458 Italia GT2, and LaFerrari. The models in the series aren't as heavily detailed as the massive Mini Cooper or Volkswagen Bus sets, but they make up for that in value. The individual cars retail for a fairly affordable $14.99. The Formula One playset tops the current range at $99.99, but it comes with a truck, racecar and team figures.