2006 Ford Five Hundred Sel Sedan 4-door 3.0l on 2040-cars

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Experts wonder if aluminum F-150 gives Ford a real advantage

There's no doubt that Ford is taking a risk in producing the body of its upcoming new F-150 pickup truck in aluminum. What is up for debate, however, is whether aluminum was a wise risk to take in the first place. Wards Auto took the opportunity to poll some experts on the subject of aluminum versus steel in the automotive sector, with somewhat unsurprising results.
Richard Schultz, a project consultant at Ducker Worldwide, which bills itself as "a leading aluminum industry consultant (though they also deal in steels), suggests that the potential drawbacks to aluminum - higher costs, lower supply - aren't really impediments to the auto industry's increased acceptance of the lightweight metal.
Similarly, Randall Scheps, global automotive marketing director for Alcoa, a massive aluminum producer, counters claims that aluminum is less safe for vehicle occupants, suggesting that the use of aluminum can actually increase safety as it could potentially allow for larger vehicles with more crush space than steel.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Shelby GT500 and Roush Stage 3 go head to head at the drag strip

The Ford Mustang is a brilliantly affordable source of horsepower, with a base 300-plus-horsepower version available for well under $30,000. Jumping up to about $35,000 will get you a solid 420 horsepower from a high-revving V8, while those with some extra disposable income can get a pair of 600-plus-horsepower monsters. Both the Roush Stage 3 with its Phase 3 package and Ford's factory Shelby GT500 even crest the 650-horsepower mark, with 675 and 662 ponies, respectively.
Naturally, someone needed to find out which of these hi-po Mustangs was the quickest. And while this video is quite obviously a dealership commercial, at least there's some solid drag racing between two of the most powerful performance machines available for under $100,000.
With two NHRA drag racers at the wheel, the Stage 3 and GT500 go head to head for three races. Scroll down below to see the results in the full video.