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Ford Fiesta RS with 250 horsepower mooted

We know Ford is unveiling a new Focus RS on February 3, and it's heavily rumored to arrive brandishing an all-wheel-drive powertrain and as much as 350 horsepower. The folks at Ford Performance have also promised they are working on at least 12 models through 2020, and that still leaves a lot of time to get additional exciting vehicles out the door. One of those could be an RS version of the Fiesta, according to Evo. An RS take on the latest Fiesta would obviously need substantial boosts in both power and handling ability to warrant the work over the current top Fiesta ST (pictured above), which is already one of our favorite cars. Evo speculates that the 1.6-liter turbocharged four-cylinder could be tuned further, possibly up to about 250 horsepower, and the high-performance hatch might even take some inspiration from the Fiesta WRC rally car with an all-wheel drive system. An unnamed Ford spokesperson remained cagey about the chances for the pint-sized hot hatch to Evo, though. "We can't say anything at this moment, but we have promised to produce 12 performance models in the coming years. We'll leave it for you to decide whether that includes a Fiesta at this moment," the source said to the magazine. Evo doesn't expect a launch across the pond until at least 2017, if it actually happens. Of course, there's the lingering question of whether such a niche project would work in the US. In Europe, the Fiesta RS would challenge similarly diminutive speedsters like the Volkswagen Polo R and Audi S1, but true competitors of an equivalent size here would be much more scarce. In fact with 250 hp, the hotter Fiesta could provide unwelcome competition within Blue Oval showrooms for the Focus ST. Featured Gallery 2014 Ford Fiesta ST View 47 Photos News Source: EvoImage Credit: Ford Ford Hatchback Performance ford performance ford fiesta rs

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Lincoln MKC recalled because start button located too close to touchscreen [UPDATE]

UPDATE: Ford spokesperson Kelli Felker responded to our questions and let us know that the fix for the push-button start on the 2015 MKC has the switch moved to the top of the of the column of gear shift buttons instead of the bottom. Owners should be notified about both campaigns "toward the end of February." After massive campaigns from General Motors and to fix Takata airbag inflators, 2014 will undoubtedly go down as The Year Of The Recall. And with little time to spare, Ford is getting in just under the wire to adding two more to its yearly total. The larger of the campaigns is actually one of the most bizarre campaigns we've heard of all year. Lincoln is recalling 13,574 units of its 2015 MKC compact crossover in North America to move the location of the push-button ignition switch on the dashboard. According to the automaker's announcement: "Due to the switch's close proximity to other controls, occupants are inadvertently shutting off the engine while driving." The button is located near the bottom of the touchscreen, which can apparently make it possible to hit by mistake. Back when Autoblog first drove the new MKC in June, we came away very impressed, but noted: "... we're still not completely sold on the aforementioned pushbutton transmission selector ... it still seems somewhat gimmicky and it can't be operated by feel alone, as you might when shifting a traditional console-mounted lever from Park to Drive." According to Lincoln, there have been no reported accidents or injuries stemming from this button misapplication. Of the affected vehicles, there are 11,144 in the US, 2,033 in Canada and 397 in Mexico. To fix the problem, dealers are moving the button to a different location and reprogramming the powertrain control module. According to Automotive News, models built since September already have a different layout. The change was reportedly done to match the rest of the Lincoln lineup. The second recall covers 12,205 units of the 2014 Ford Escape (2015 model year pictured below) and 2015 Lincoln MKC in North America because of a problem with nickel plating on the fuel pump. The issue can cause the pump to seize, which can cause the crossovers not to start or stall while driving. The automaker is not aware of any accidents or injuries related to this fault. Dealers are replacing the fuel deliver module to fix the situation. Of the affected vehicles, there are 9,038 in the US, 3,074 in Canada and 93 in Mexico.