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Ford Focus Electric gets $6,000 price drop, now starts at $29,995

In early 2013, the Nissan Leaf shed a massive $6,500 from its $35,200 base price to offer a new starting price of $28,800. Since then, we have seen numerous other plug-in vehicles get smaller price tags, from the Honda Fit EV (lower lease price) to the Chevrolet Volt (around $5,000 lower) to the Mitsubishi i (a $6,130 drop). Last year, Ford lowered the $39,200 price of the Focus Electric by around $4,000, but that hasn't been enough to get the Ford EV to really compete, saleswise, with other plug-in vehicles on the market. But wait, as they say, there's more. This past weekend, Ford lopped another $6,000 from the price of both the 2014 model year Focus EVs currently on dealer lots as well as the redesigned 2015 models that are now rolling out (they're basically the same car, minus some appearance changes). Ford spokesman Aaron Miller confirmed to AutoblogGreen that the Focus EV will now start at $29,995 and said that reducing the price should make the Blue Oval's only pure EV competitive. "We hope by reducing the price we're giving consumers another reason to consider it," he said. Through the end of September 2014, Ford has sold just 1,534 Focus EVs in the US (the model sold 1,335 in the first nine months of 2013). For comparison's sake, the Nissan Leaf starts at $29,010 and sells around 3,000 units a month in the US. Miller notes that the Focus EV has been selling the best on the West Coast, and is also doing well on the East Coast. After that, he said Atlanta and the Great Lakes area also see decent sales of model's admittedly small pie. We can only assume that offering the EV for under $30,000 will make that pie somewhat bigger.

How new car shortages may impact your buying experience

If you want further proof that the auto industry is bouncing back, look no further than the empty lots and forecourts of your local dealership. According to a story by The Wall Street Journal, continued high demand for mainstream cars is overtaxing automakers' ability to produce enough models. Several dealers interviewed for the story are reporting two-week supplies as opposed to the typical two-month allocations.
With sales expected to hit 1.4 million units when August numbers arrive shortly and incentive spending down to its lowest amount since January, these limited supplies are pushing prices even higher. For example, according to the WSJ, the average price of a Ford Fusion is up past $26,000. Unfortunately, it's difficult for manufacturers to increase production quickly. If it invests in its facilities, as many manufacturers have done, it risks wasting cash if growth suddenly slows. At the same time, the momentum gained over the past several years could be short lived if vehicle supplies continue to dwindle. "Manufacturers are in a precarious situation," notes Karl Brauer, a senior director at Kelley Blue Book.
Low interest rates and a wealth of desirable features are also allowing customers to purchase more expensive vehicles while justifying their higher overall price tags, a situation that is compounding supply shortages. Even now, during the annual end-of-summer clearance season, deals on new vehicles are remarkably difficult to come by. According to the report, the Toyota Corolla is in a self-inflicted state of shortage, as Toyota clears out inventory in anticipation of the new 2014 generation arriving in dealers. Ford's supplies should rebound as Fusion production comes on line at its Flat Rock, Michigan factory. The Chevrolet Impala, Honda Odyssey, Civic, and Accord and Subaru Forester are also facing shortages.

Galpin Auto Sports and Fisker turn the Mustang into a Rocket in LA [w/video]

Galpin Auto Sport and Henrik Fisker made big promises about the Rocket before its debut at the Los Angeles Auto Show today, calling it the "ultimate American muscle car." Now that this 725-horsepower carbon-fiber Ford Mustang has officially been revealed, we've now got a chance to see if their vision backs up all the bluster. The Rocket is based off the latest 2015 Mustang, but the entire exterior design has been substantially reworked by Fisker. "This is a project born out of passion, it's a dream come true, to have the opportunity to 'touch' a Mustang and apply my design ideas to it," he says in the model's announcement. The biggest changes come up front, where Fisker has added a gaping hexagonal grille with a polished bar running and two nearly hidden driving lights at the top corners. Long nostrils run down each side of the hood, taking their inspiration from the 1968 Shelby GT500. The Rocket's design also emphasizes its scalloped sides, which run back to functional ducts at the rear to cool the Brembo Grand Turismo brakes. When checking out the Rocket from the rear, it's easy to spot the wider fenders that are beautifully blended into the integrated spoiler. The interior has been left mostly alone beyond some eye-grabbing red leather and carbon-fiber trim. Under the hood, Galpin spokesperson Nathan Hoyt has confirmed to Autoblog that the Rocket employs a 5.0-liter V8 with a Whipple supercharger which can be called to attention with a six-speed manual gearbox. It took only a few months for the vehicle to go from conception to reality. Fisker showed Galpin President Beau Boeckmann early sketches at this year's Pebble Beach Concours d'Elegance, and the two parties went from there. "When Henrik showed me his ideas, I got chills - it's literally the most beautiful Mustang I have ever seen," says Boeckmann in the company's release. Production is set to begin in December, with deliveries starting in early 2015. There's no set production total in mind for now, but Hoyt tells Autoblog that the price will be "just over $100,000." Scroll down to read all of the details about Fisker and Galpin's Rocket.