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Ringbrothers shows off Coyote-powered 1968 Mercury Cougar

We'll openly admit that not every SEMA build is our cup of tea. But this? A tastefully resto-modded 1968 Mercury Cougar with a 460-horsepower Ford Mustang V8? Yeah, this is right in our wheelhouse. Sadly, there was no in-pwerson SEMA show in 2020, so we missed out on gems like this one. SEMA or no SEMA, the aftermarket carries on, and co-owners Jim and Mike Ring of Ringbrothers (get it?) saw no reason to let their time and effort go to waste.  When they're not building wild customs (see: 1,100-horsepower 1972 AMC Javelin AMX) or more subtle showcases (such as this Cougar or their 1971 K5 Chevy Blazer build from 2018), the folks at Ringbrothers crank out factory reproduction parts, whether for old-fashioned restoration or modification purposes. While '60s muscle cars are recurring build subjects for the two, the Cougar was the first of its kind they tackled.  Keeping it in the family, Ringbrothers sourced a Ford 5.0-liter "Coyote" V8 and a 10-Speed Automatic (lifted from an F-150 Raptor, incidentally) for the build. They didn't stop with the driveline, of course. The suspension was overhauled with a little help from DSE and a set of HRE Series C1 C103 Forged 3-Piece wheels were thrown over upgraded brakes.  "We put our heart into each car we build, and this Cougar is no exception," Jim said. "The finished product is mild and classy, yet any enthusiast instantly knows it's not stock. I imagine this is what Mercury designers would have come up with if they were building the Cougar today." "While we couldn't bring the car to the SEMA Show, we hope it can be shown to the public soon," Mike said. "We had never done a Cougar before, so this was a fun build. I love working with new shapes and coming up with new ideas." There's plenty to appreciate about this Cougar apart from the mechanicals, too. The finish is Augusta Green Metallic (courtesy of BASF), which was a factory color in 1968. You may know it by another name: Highland Green. There are a few custom exterior touches, but they're quite subtle and styled to be period-correct. The interior was also restored and updated, and it's where you'll find the only thing we're not fond of: that big, fat truck shifter. Gearbox choices notwithstanding, it's a bit of an eyesore. But considering how gorgeous the rest is, we'll give it a pass.  Related Video:

Ford spills SEMA all over its Expeditions

If you're going to this year's SEMA Show in Las Vegas, it's going to be tough to miss the Ford booth, simply for its size. The Blue Oval is bringing over a dozen customized examples of the 2015 Mustang and a quintet of modded Transits. The latest announced addition is a trio of upgraded 2015 Expeditions showing different takes on the recently refreshed SUV.
Any vehicle tuned by Dub Magazine needs to ride on massive wheels, and the Expedition (pictured above) that it has for SEMA is no exception. The SUV has 26-inch Dropstars wheels wrapped in Pirelli tires, and, making them look even larger, the suspension is also lowered. The rest of the custom has some mild upgrades like mesh grilles in front, tinted windows, an integrated radar detector and new upholstery inside.
Tijn wants to boost the performance of the 3.5-liter EcoBoost V6 for its take on the Expedition. The company claims to add 40 horsepower to bring total output to a claimed 405 by upgrading the engine with a charge cooler from Vortech Engineering, a custom side exhaust and a custom tune. To match the extra grunt, the SUV also gets bigger brakes, an Air Lift suspension and 24-inch, copper-colored wheels with custom fender flares.

Ford books $2.6B pretax quarterly profit

While its crosstown competitors at General Motors are smarting over a drastic drop in net income to $200 million in the second quarter, Ford has reason to celebrate. The Blue Oval has announced its own Q2 financial results, including a growing net income of $1.3 billion, a $78 million increase over last year. Pretax profits for the company reached $2.6 billion, up $44 million from 2013, but total revenue dropped slightly to $37.4 billion, down from $37.9 billion. Profits per share before one-time charges totaled 40 cents per share, beating Wall Street analysts' expectations of 36 cents a share.
Regionally, the Blue Oval performed strongly, as well. North America posted a record quarterly pre-tax profit of $2.4 billion, a $119 million increase. Europe also showed signs of turn around with its first profit in three years of $14 million after a loss of $306 million in Q2 2013. Ford is actually predicting profitability in the troubled region in 2015. Asia Pacific operations also performed well with $159 million in profits, up $29 million from last year. The only region where the business posted a loss was South America.
According to Automotive News, Ford also announced more precise plans about the changeover to build the aluminum-intensive 2015 F-150. In August, the Dearborn plant will shutdown for eight weeks to retool and its Kansas City plant will do the same next year.