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2015 Mustang-based Saleen S302 to boast as much as 640 hp

The Ford Mustang is obviously a famous performance vehicle in its own right, but it often works even better as a platform for the aftermarket to upgrade. With the all-new 2015 model just now hitting the scene, the famous tuners at Saleen are getting their improvements for the new pony car ready for the world. After recently teasing it, the specs for its fresh S302 model are officially here, along with a first look at it in profile.
Of course, the biggest question on everyone's mind is how much power the company can get from the Mustang's V8. With the 2015 V8 model rated at 435 horsepower and 400 pound-feet, Saleen expects to bump the Ford factory numbers slightly to 450 hp and 410 lb-ft in naturally aspirated form, or with the benefit of a supercharger, it will rocket the engine's output figures to 640 hp and 565 lb-ft. No matter which powerplant a buyer chooses, there are a wide variety of available final-drive ratios with a six-speed manual or automatic gearbox.
Available as either a coupe or convertible forms, Saleen will offer its S302 in three trim levels - White Label, Yellow Label and Black Label. The White Label is the only naturally aspirated one of the bunch, but it still benefits from upgrades like a new exhaust, limited-slip differential, improved suspension, heat extractor hood and rear wing.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

2015 F-150 launch to curb Ford profits?

Ford is making a big bet on aluminum with its new 2015 F-150, and it's possible that the decision will hurt the company financially, at least in the short term. After earning a record $8.6 billion in 2013, the Blue Oval does not expect to set another record in 2014. According to Automotive News, that's "largely attributable to F Series," says Bob Shanks, Ford's Chief Financial Officer.
To retool for the new F-150, Ford will idle its Dearborn Truck Plant in Michigan for 11 weeks and the Ford Kansas City Assembly Plant in Missouri for 2 weeks. "3 of the 13 overall weeks occur during what normally is our summer shutdown timeframe," said Mike Levine, Ford Trucks Communication Manager, in an email to Autoblog. The extra 10 weeks will be preparing for the more aluminum-intensive construction for the trucks and will mean over 2 months of no F-150s being made. For comparison's sake, Chrysler boss Sergio Marchionne just confirmed that the 200 plant in Sterling Heights, MI will be down for 30 days to retool for the new model, but obviously there are many more F-150 production variables than for the midsize sedan.
Levine notes that Ford is already running three shifts at both plants, and says the automaker has plans to ensure that there is adequate supply of the full-size pickups during the retooling process. The company does not want to suffer a shortage of the vehicle that accounted for 31-percent of its 2013 US sales and an even bigger percentage of its profits.