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Ford rethinking vehicle launch strategy

With a new boss at the helm, Ford is looking at new ways to improve its vehicle launches in North America to prevent recent issues that have popped up with models like the Lincoln MKZ, Ford Escape and Ford Fusion. Speaking with Automotive News, Ford's new president of the Americas, Joe Hinrichs, revealed a few ways the automaker plans to avoid early build issues such as the engine fires on certain 2013 Escape and Fusion models and months-long delays for customers to receive their MKZs.
It sounds like the root of the problems may have been Ford's relationship with suppliers compounded by the fact that the product surge came on the heels of the recent industry-crippling recession, and in the AN article, Hinrichs says improvements are being made to reduce problems during the launch of new or redesigned models. Three such improvements that were implemented during the first quarter of this year including more rigorous quality comparisons, better use of computer technology to catch major problems sooner and hiring engineers to work closer with suppliers.

Can an actual Ford F-150 ride on 4 Power Wheels F-150s?

A lot of kids are rough on their toys, especially when it comes to those made to be used outside, like a four-wheeled kid-size Power Wheels. Whether it's cruising through the sand box, carrying piles of rocks in the driveway or crashing around trees in the backyard, these motorized vehicles often take punishment from the moment the giftwrap comes off. The folks at Fisher-Price decided to give their latest F-150 Power Wheels a true torture test worse than any kid could have ever managed by setting a real 2015 Ford F-150 on top of four of them. Would the little toy trucks explode in a shower of plastic shards in a massive collapse, and if not, could they drive away afterwards? The latest F-150 might be 700 pounds lighter thanks to the switch to aluminum, but it's still a fullsize pickup. According to this clip, the truck weighs in at 4,120 pounds, which puts an average of 1,030 pounds on each of the toys. Check out the video above to see how the stunt goes, and click on the gallery below for some behind-the-scenes looks at the setup.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.