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Ford UK exec says EVs are a good way to lose a fortune

Stateside, Ford execs are quick to point out the automaker's expansion in the plug-in sector. And despite a minimal presence in the pure EV space, the Blue Oval has been promoting its plug-in vehicles as part of an overall effort to boost fleetwide fuel economy. Too bad the company's UK chief didn't get the memo. There's "no point in us getting behind [EVs] and losing a fortune" - Ford's Mark Ovenden Mark Ovenden, speaking rather frankly at the Geneva Motor Show recently, said he didn't have real high hopes for substantial electric-vehicle adoption and said the company's money was better spent on smaller gas- and diesel-powered engines, the UK's Daily Mail says. Ovenden said of EV development that there was "no point in us getting behind it and losing a fortune," adding that his goal was to have variants of Ford's EcoBoost engine in 40 percent of the company's vehicles. Ford has about a 15-percent market share in the UK. The UK doesn't appear to be as kind to the EV as the US. Nissan last year cut the price of its all-electric Leaf there last year by about $4,000, while the company rolled out a promotion for the Leaf late last year, including allowing Leaf drivers to borrow a gas- or diesel-powered Nissan for free for as long as two weeks a year during the first three years of Leaf ownership. In the US, Ford sold just 229 Ford Focus Electrics during the first two months of the year after moving 1,738 units in 2013.

2016 Ford Mustang SVT hides big power under its domed hood

With a number of 2015 Ford Mustang versions finally available to configure, the fun of speculating about next year's high-performance 'Stang can now begin. It looks like Ford has something seriously fun planned too. One of our spy photographers just snapped some fresh pics of the 2016 Mustang SVT, which is believed to be hiding the final body shape under all of that heavy camouflage.
Ford clearly doesn't want prying eyes looking at its new pride and joy. It would be hard to put much more obfuscation on a car than this one wears - it even has mesh baffles around the exhausts to conceal how many there are and panels over the wheels to hide their design. However, the Blue Oval can't keep everything a secret. The biggest clue that something special is hidden underneath is the massive hood bulge and vent in front of it. Clearly, whatever is under there is hungry for cool air. The shape of the camo indicates that there may be fender vents on each side, and there are also obscured outlets behind the front wheels likely to pull cool air through the brakes. At the rear, the concealment does its job, making it hard to observe any big changes. The fact that Ford wants it kept such a secret might indicate something, though.
A few photos of the interior show far less cover than the outside. You can easily make out the model's 6,500 rpm redline with a possible 7,000 rpm over-rev function. The big Recaro sport seats also look quite supportive.

Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."