1961 Ford Falcon on 2040-cars

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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Ford Recalls '13 Escape For 11th Time

Only in dealer showrooms for two years now, the 2013 Ford Escape has already been recalled for safety hazards 11 times. The most recent recall for the beleaguered vehicle came Friday, when the company announced it was recalling almost 160,000 Escapes and Focus ST hatchbacks from the '13 and '14 model years because of a wiring problem that could cause the engine to stall. Caused by a faulty wiring harness, Ford said the defect could result in reduced power, hesitation or outright stalling. The company said it knew of no crashes or injuries caused by the flaw. Customers affected will be notified by mail. It was the latest problem for a vehicle beset by recalls from the moment it started rolling off the assembly lines. Starting on July 6, 2012, the '13 Escapes have been recalled for an assortment of problems, including multiple hazards with fuel lines that could result in engine fires, fluid leaks in the engine that could also result in fires, problems with engines overheating, delays in airbags deploying and more. Ford

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