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Ford readying dozen+ Mustang models for SEMA

Ford is unsurprisingly bringing a herd of its new 2015 Mustang models to next month's SEMA show in Las Vegas. Over a dozen of them are arriving from top aftermarket outfits like Galpin Auto Sports, Steeda, Roush and others. The Blue Oval isn't just shining a spotlight on the V8 model, though. The new EcoBoost 2.3-liter version with 310 horsepower and 320 pound-feet of torque is also getting its time in the sun.
Among the shined-up ponies will be a showcar helping Galpin celebrate the Mustang's golden anniversary, with the car is covered in the precious metal. The black paint over the body has gold flecks in it, and the wheels, side sills, brake calipers and badges all match, as well. However, it takes more than something shiny to truly impress at SEMA, and Galpin's Mustang also packs a Whipple supercharger for the 5.0-liter V8, boosting the bottom line to 725 horsepower. Take that, Hellcat. There's even a window in the hood to look through, not unlike a Chevrolet Corvette ZR1. The coupe also wears new headlights with LED turn signals that activate in sequence, just like the taillights, and the interior features black-and-gold Recaro seats.
Also set for its SEMA debut is an MRT showcar that takes the EcoBoost Mustang for a gallop with its TKO treatment. The black and orange two-tone car has been designed to incorporate select road racing elements. Mechanical upgrades include 14-inch brake rotors with new ducts, a Vortech air-to-air intercooler and an Air Lift suspension. The Mustang also shows off the company's products for added style and performance including a hood with integrated heat extractors and a unique front splitter.

Ford UK exec says EVs are a good way to lose a fortune

Stateside, Ford execs are quick to point out the automaker's expansion in the plug-in sector. And despite a minimal presence in the pure EV space, the Blue Oval has been promoting its plug-in vehicles as part of an overall effort to boost fleetwide fuel economy. Too bad the company's UK chief didn't get the memo. There's "no point in us getting behind [EVs] and losing a fortune" - Ford's Mark Ovenden Mark Ovenden, speaking rather frankly at the Geneva Motor Show recently, said he didn't have real high hopes for substantial electric-vehicle adoption and said the company's money was better spent on smaller gas- and diesel-powered engines, the UK's Daily Mail says. Ovenden said of EV development that there was "no point in us getting behind it and losing a fortune," adding that his goal was to have variants of Ford's EcoBoost engine in 40 percent of the company's vehicles. Ford has about a 15-percent market share in the UK. The UK doesn't appear to be as kind to the EV as the US. Nissan last year cut the price of its all-electric Leaf there last year by about $4,000, while the company rolled out a promotion for the Leaf late last year, including allowing Leaf drivers to borrow a gas- or diesel-powered Nissan for free for as long as two weeks a year during the first three years of Leaf ownership. In the US, Ford sold just 229 Ford Focus Electrics during the first two months of the year after moving 1,738 units in 2013.

Toyota sells six of 10 of hybrids in California

In an apparent shot back at Ford's increasing market share of electrified vehicles and claim that it accepts more Prius trade-ins for its own hybrids than any other car, Toyota has flexed a muscle and played the numbers game to put the Blue Oval in its place.
Leaning on its hybrid market dominance in California, the Japanese automaker stated that six out of 10 hybrids sold in the Golden State are Toyota models. And it keeps coming: Year-to-date through May 2013, Toyota sold five times more hybrids than Ford. One of every two hybrids in California is a Prius model. In addition, Toyota notes that it has sold 1.5 million Prius vehicles in the US, 90-percent of which are still on the road today.
Want more? We'll let Bill Fay, Toyota's group vice president and general manager of sales lay the smack down: