1969 Ford Fairlane Base 4.1l on 2040-cars

Auto blog

Ford Fusion getting substantial refresh for 2017

It's only been a couple of years since Ford rolled out the current Fusion, but if these spy shots are anything to go by, it's already planning what appears to be a substantial update for the mid-size sedan.
According to our paparazzi on the ground, the new Fusion is being prepared for launch late in 2016 or early 2017. Although heavily camouflaged to keep it from prying eyes such as ours, it appears that the updated Fusion will tone down the Aston Martin-style grille, ditch the small corner window with revised front side glass and tweak the vehicle's overall shape. But there's more to the new Fusion than a styling adjustment, and our spy photographers have caught a glimpse inside and taken us along.
Apparently the new Fusion is to get a completely overhauled interior with soft-touch surfaces and matte wood trim to make it seem more upscale. There's an all-new rotary gear selector (like you'd find on a Jaguar, for example) hinting at the implementation of a new nine-speed automatic transmission. The prototype appears to be packing the Microsoft SYNC system, suggesting that the new Blackberry QNX system isn't ready quite yet - though that doesn't necessarily mean it won't be ready by the time the new Fusion is.

Ford dealer loses Super Bowl bet, pays $300K to lucky customers [w/video]

A Missouri Ford dealership's Super Bowl weekend sale cost it big when the improbable happened. Hutcheson Ford ran a promotion from January 29 to February 1, called the Super Weekend Sale. The gist was, if any customer purchased a vehicle between those dates and either the opening or second-half kickoff of the big game was returned for a touchdown, the dealership would refund the purchase price.
In the dealership's defense, it seemed like a safe bet. According to the mathematicians, there was just a 2.5-percent chance of either half opening with a touchdown return. But that didn't stop Seattle's Percy Harvin from doing his part to ruin Denver's evening, returning the second-half kick for an 87-yard touchdown run. Twelve Hutcheson customers were eligible for refunds thanks to the return, with prices ranging from $10,000 to $55,000, according to Automotive News. The total amount shelled out by the dealership? $300,000.
"At least we're not like that furniture guy that lost $7 million," dealership marketing manager Kathleen Frazier told AN. We think it was a big success." The dealership did take out insurance to cover its losses, meaning the $300K won't come entirely from its pockets.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.