1969 Ford Fairlane 500 5.0l on 2040-cars

Auto blog

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

2014 Holman & Moody 50th Anniversary TdF Ford Mustang

If you're a fan of Ford racing history, a Mustang worshiper or even just an avid follower of our yearly SEMA coverage, you may have heard the back story on the Race Red Mustang you see above. Back in 1964, Holman & Moody was tapped by the English Alan Mann Racing Team to race-prep three Mustangs for competition in the incredibly arduous 4,000-mile Tour de France Automobile rally. Competing mainly against Jaguar MkII saloons over 10 days and 17 stages, the H&M Mustangs took the top two places in the Touring class and the first-ever racing win for Ford's pony car.
Though the history of that first Mustang win hasn't been incredibly well known here in the States, the subsequent decades have seen plenty of racy versions of the car come and go. Last year at the SEMA show, we covered the brief debut of this living tribute to that piece of racing lore, the Holman & Moody 50th Anniversary TdF Mustang.
This limited-edition Mustang represents a kind of new venture for H&M, as the legendary racing shop has spent the last few decades earning its keep largely by restoring vintage racing cars. The urge to get back into the world of Ford and Mustang was powerful, however, what with the car's 50th anniversary looming and the current generation of 'Stang just about out the door.

Ford adding stop-start to all major model lines

Ford has gone all-in on its efforts to offer most of its new vehicles with a fuel-efficient EcoBoost engine, but the automaker is reportedly preparing to take another big step toward improving vehicle efficiency. Automotive News is reporting that Ford will soon expand the availability of start-stop technology, which was first offered - presumably the first non-hybrid vehicle, that is - on the 2013 Fusion (equipped with the 1.6-liter EcoBoost engine) as a $295 option.
The benefit of start-stop is reduced fuel consumption as it shuts the engine off at long stops, and AN quotes Ford as saying that drivers can save more than $1,000 on fuel costs over five years. Despite this, the option hasn't been popular on the Fusion thus far, but it could be more beneficial on bigger vehicles like the F-150. Ford also said that the next-gen Edge, which was previewed in concept form at the LA Auto Show, will be equipped with auto start-stop to help make the EcoBoost engines even more efficient.