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Weekly Recap: Marchionne's Manifesto again calls for industry consolidation

Sergio Marchionne isn't taking no for an answer. Despite public rebuffs from General Motors and Ford, the leader of Fiat Chrysler Automobiles continues to push for consolidation within the auto industry. His latest assertion came Wednesday when he said a combination of FCA with another automaker could net savings of $5 billion or more annually. No, this isn't about selling his company, he claimed, it's about cutting costs. Put simply, the auto industry wastes money, Marchionne said during FCA's earnings conference call. Companies invest billions to develop basic components that all cars use, but many consumers don't care how they work or recognize the differences. "About half of this is really relevant in terms of positioning the car in the marketplace," he said. "The other half, in our view, is stuff which is neither visible to the consumer nor is it relevant to the consumer." In 2014, top automakers spent more than $100 million on product development, FCA estimated. Marchionne said consolidation could save up to $1 billion on powertrains alone, noting that almost every automaker offers four- and six-cylinder engines. Not everyone has to make their own, he contended. "The consumer could not give a flying leap whose engines we are using because they are irrelevant to the buying decision." That's pretty provocative for enthusiasts, but less so for average consumers. Still, there are major differences in power and efficiency ratings, even among similar engines. Skeptics could argue consolidation would also weaken competition and reduce choices for car buyers. Marchionne stressed his presentation, curiously entitled Confessions of a Capital Junkie, wouldn't require closing factories or dealerships. It's not his final "big deal" as CEO, intent to sell FCA, or a way to elevate his company up the automotive food chain. He claims he wants to fundamentally change the industry and its habit for burning cash. "The horrible part about this, and the thing that I find most offensive, is that the capital consumption rate is duplicative," he said. "It doesn't deliver real value to the consumer and it is in its purest form, economic waste." Other News & Notes Ford Profits dip in first quarter Ford profits fell $65 million to $924 million in the first quarter, hampered by slight dips in revenue and sales.

Ford Mustang EcoBoost has fake engine soundtrack

The 2015 Ford Mustang EcoBoost represents a huge change for the Blue Oval as the first pony car in decades to be available with a four-cylinder engine. But a recent tweet (below) from Road & Track raised our curiosity about the new vehicle. Editor Jason Cammisa pulled a fuse while driving the latest 'Stang with the 2.3-liter EcoBoost engine, and he found that both the stereo and engine went quiet in the cabin. That indicated the coupe might have some form of artificial engine sound being piped in - a feature not previously heavily reported for the model. Autoblog spoke with Ford engineer Shawn Carney who confirmed that only the turbocharged four-cylinder Mustang comes with this system, called Active Noise Control.
@jasoncammisa pulls fuse 27 on 4cyl #2015mustang EcoBoost. Both stereo & engine go quiet. #FakeEngineNoise #busted! pic.twitter.com/WNzQefCbtQ

- Road & Track (@RoadandTrack) September 17, 2014

2015 Ford Mustang revs it up at Cars & Coffee

Just because the new 2015 Ford Mustang has officially been released, you didn't think that would be the end of the matter - did you? Of course not. There'll still be plenty of rumors, reports and video footage to bring you. Like this, the first non-official footage of the new pony car in the wild.
Shot by YouTube user SotA1080 and dug up by our friends at CarBuzz, this clip shows the new Mustang posing for photos (alongside other Mustangs) and starting up its engine at the most recent gathering of Cars & Coffee in Irvine, CA. And this being the GT model, it's not packing the V6 or the turbo four, but the red-blooded 5.0-liter V8 that tells us and enthusiasts worldwide that the new Mustang has not lost its way. Scroll on down to watch the footage for yourself.