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Mark LaNeve named head of Ford US sales and marketing

Ford continues to rework the positions of its top marketing executives as Jim Farley moves to take over the Blue Oval in Europe and Stephen Odell becomes head of global sales. The latest shift brings Mark LaNeve in as the new vice president of US marketing, sales, service and dealer relations, effective February 1. LaNeve replaces John Felice, who is retiring. Felice was with the automaker for the last 30 years and held his most recent job since November of 2013. In addition to coordinating marketing and sales, LaNeve's other duty is to build "innovative new digital communications and transforming the retail experience for customers," according to the automaker's press release announcing the change. He reports to both Odell and Joe Hinrichs, Ford's boss of the Americas. LaNeve has a long history in the auto industry. He spent a portion of his early career with Cadillac but eventually was hired as the CEO of Volvo Cars North America. He also headed up US marketing at General Motors for several years in the 2000s. Since 2012, LaNeve has been the chief operating officer at Global Ford Team, which is responsible for the company's worldwide advertising. There's an interesting challenge ahead of LaNeve in leading the Blue Oval's US marketing and sales in 2015. Ford was the bestselling auto brand here in 2014 but overall sales fell about 1.1 percent. According to Automotive News, the company's market share dropped to 14.9 percent, a one-percent reduction and the lowest level since 2008. Read below for the automaker's official announcement of LaNeve's new job. JOHN FELICE RETIRING AFTER 30 YEARS; FORD NAMES MARK LANEVE TO LEAD U.S. MARKETING, SALES AND SERVICE TEAM John Felice is retiring as vice president, U.S. Marketing, Sales and Service, after 30 years of service Mark LaNeve, named vice president, U.S. Marketing, Sales and Service and elected a Ford Motor Company officer; former chief operating officer at Global Team Ford brings nearly three decades of automotive marketing and sales experience to Ford Ford Motor Company [NYSE: F] announced today changes in its senior leadership team as it continues to deliver and accelerate the company's One Ford plan while driving for product excellence and innovation. John Felice, vice president, U.S. Marketing, Sales and Service, has elected to retire after 30 years at Ford, effective Feb. 1, 2015.

NHTSA opens investigation into Ford Explorer PI brakes

This year more than most, it's pleasant when we can string together a few days without word of an automaker or the National Highway Traffic Safety Administration announcing a bunch of new recalls. It's seemingly been a little quiet on this front lately (barring a spider-related Suzuki issue revealed early today), but now we have word of the government safety agency opening a Preliminary Evaluation into the 2013 Ford Explorer Police Interceptor, a probe that could potentially affect an estimated 20,000 vehicles.
The issue being investigated concerns failures of the front brake hose on the vehicle that show "small splits in the hoses near the body side ferrule of the hose assembly," according to the agency, and the issue could result in longer stopping distances. The feds have reports of 13 malfunctions affecting 11 Explorer units. However, it's important to note that all of the incidents come from a single, unnamed metropolitan police fleet that operates 46 of them. According to The Detroit News, the failures generally took place between December and July.
NHTSA is investigating further to find if this is a more widespread issue than just this one fleet. Ford spokesperson Kelli Felker confirmed to us, "We are cooperating with NHTSA on this investigation, as we always do." Scroll down to read the agency's report.

Ford ready to install GE Wattstations at 60 locations in North America

Upper-level Ford executives are sending mixed messages about the power of plug-in vehicles, but in the companies parking lots across North America, at least, the signal is clear: come on and charge your EV. Today, Ford and GE announced that the Blue Oval will be installing Wattstation chargers at its Dearborn HQ and will then add units at more than 60 locations across the US and Canada, including "offices, product development campuses and manufacturing facilities." If you're a Ford employee, then you get four hours of free charging a day. That should be plenty to top off any of the company's plug-in vehicles, even the Focus Electric, and the time limit encourages drivers to swap cars at lunch, because Ford wants to encourage charging station sharing and get more employees to plug in. Ford doesn't mention the DOE's Workplace Charging Challenge by name in the release (available below), but we suspect these Wattstations are part of that project. Ford was one of the founding members, joining the Workplace Charging Challenge on January 31, 2013. On that date, the Ford Motor Company and Ford dealers had over 1,750 charging stations installed on company/dealer property. Ford, GE WattStation Chargers Support Employee Electric Vehicle Charging Network Ford to install its first employee electric vehicle charging station network in Dearborn, Mich.; facilities across the United States and Canada to follow Ford will work with GE as its network provider and supplier of electric vehicle charging stations; networked stations will help Ford understand charging usage and plan for future installations Ford electrified vehicles have logged an estimated 65 million electric miles over the last 18 months. Ford now offers six electrified vehicles, including Focus Electric, C-MAX Energi and Fusion Energi plug-in hybrids, and C-MAX and Fusion hybrid vehicles Ford Motor Company in conjunction with GE, will supply vehicle charging stations at Ford facilities nationwide, beginning with facilities in and around its headquarters. The announcement continues the innovative cooperation begun more than 100 years ago between Henry Ford and Thomas Edison, co-founder of GE. This month, Ford will begin installing GE WattStation™ charging stations across its North American campuses, developing a workplace charging network at nearly every Ford facility in the United States and Canada.