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Ford taps Canada-based Multimatic to build carbon fiber Ford GT

Ford has given Canadian firm Multimatic the nod to build the carbon fiber body on the new GT – The Blue Oval says it has worked with this company for 30 years. The global supplier provides parts and engineering to various automakers, and while based in Markham, Ontario it has 12 plants in Canada, the US, Mexico, England, and China. When announcing the decision at the Canadian International Auto Show, Ford says it chose them "because they have specialized equipment for carbon fiber production and expertise in carbon fiber assembly," and we've heard that the 600-horsepower coupe will be produced in a purpose-built facility at Ford's factory in Markham. Even better than that – for GT purposes and for possible hints at a Le Mans run – the Multimatic Motorsports division can be contracted for engineering and race team management. They currently produce the Boss 302R racecar in the Continental Tire SportsCar Challenge, worked on the FR500C, and their Multimatic Motorsports Lola B2K/40 won its class at the 24 Hours of Le Mans in 2000. The first models will roll off the line at the end of next year. Production numbers are rumored to be in the low hundreds, with a six-figure price tag around $200,000. They'll go into production in time for some sort of 50th anniversary celebration of the GT40 taking the the top three spots at Le Mans in 1966. Related Video: Featured Gallery 2017 Ford GT: Chicago 2015 View 30 Photos News Source: CBCImage Credit: Live images copyright 2015 Drew Phillips / AOL Plants/Manufacturing Ford Coupe Luxury Performance Multimatic

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford to cease Australian automaking operations after 90 years

Ford began manufacturing cars in Australia in 1925 with the Model T. In 2016, Ford will stop manufacturing cars Down Under, including the Falcon and the Territory SUV. Ford Australia CEO Bob Graziano has reportedly confirmed the closure of the company's Broadmeadows assembly plant and the Geelong engine plant, both in the state of Victoria. There will be 650 jobs lost at Broadmeadows, 510 sacrificed at Geelong. Of the roughly 3,000 workers the Blue Oval has in Australia, it's said it will try to retain about 1,000 of them at its R&D and product development facilities.
The writing hasn't just been on the wall, it's been a regular item in all the papers and on Ford's bottom line for years. As recently as 2003, Ford sold nearly 75,000 Falcons, but over the next four years, annual sales dropped by something like 10,000 units, and over the last two years, it has sold less than 20,000 per year. It isn't only Ford that has suffered - sales of the other large, locally produced sedan, the Holden Commodore, have also gone over the precipice, triggering the same kind of angst about Holden's continued existence. Ford is the smallest of Australia's local automakers, Holden and Toyota the others, and has posted losses of $AUD141 million last year ($136M US) and $AUD600 million ($580M US) in the past five years. Graziano said the cost of manufacturing is simply too expensive in the country, twice as high as Europe and three times as high as Asia, and there no way to make a business case for staying in the country.
In January 2012, Ford Australia announced it would stay in the country until at least 2016, but by July of the same year, most outside observers were quietly declaring that 2016 would be the last year of Ford Down Under, and even the speculation was making other observers nervous. Ford received money from the Victorian government last year to aid its refresh of the Falcon and Territory, which will continue on schedule for the 2014 model year. A front- and all-wheel-drive sedan on a global platform is predicted to replace the Falcon, with some other SUV expected to replace the Territory. The company says it still intends to expand its lineup in the country.