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Ford is recalling more Takata airbag-equipped Ford and Lincoln models

The Basics: Takata, the beleaguered airbag supplier at the root of the largest recall in automotive history, has informed Ford of a problem with the airbags in just over 30,000 Ford and Lincoln models. The problem is not related to the non-desiccated ammonium nitrate airbag inflators that plague the other airbags ( including many Fords), meaning there isn't a risk of shrapnel flying out from the units in this particular recall. The Problem: In the event of an accident, the front airbags may only partially inflate, and the airbag may become detached from the module because of misaligned parts. The problem affects 2016 and 2017 Ford Edge and Lincoln MKX models built at the Oakville Assembly Plant. The issue also affects 2017 Lincoln Continentals that were built at the Flat Rock Assembly Plant. Injuries/Deaths: In a release, Ford stated that it is not aware of any accidents, injuries, or deaths related to the airbag issue. The Fix: Dealers will replace the driver-side front airbag module at no cost. If You Own One: Sit tight and wait for Ford to notify owners. When that happens, take your car to the dealer for a replacement. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: FordImage Credit: AOL/Drew Phillips Recalls Ford Lincoln Maintenance Safety lincoln mkx

Ford C-Max sales hold steady despite fuel economy fracas

Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the controversy surrounding the C-Max's fuel economy figures won't force Ford to change its marketing strategy.
Ford lowered the fuel economy rating of the C-Max after public outcry and legal action by customers that were unable to reach the 47 miles per gallon promised by the window sticker. The new ratings were dropped about a month ago to 45 mpg on the freeway and 40 mpg in the city. Ford offered rebates for current C-Max owners, with $550 going to those that bought their car and $325 to lessees. The issue, says Ford, stemmed from testing standards that allowed the automaker to base the C-Max's fuel economy on the Fusion Hybrid, because they use identical powertrains. The C-Max's less aerodynamic shape wasn't taken into account, though.
Whether Ford's PR team handled the crises perfectly or people just aren't that bothered by a four-mpg drop in combined ratings, demand remains strong for the C-Max among consumers. Ford moved 3,000 units in August, which was a 12-percent jump over July sales. Meanwhile, consumer demand through third-party shopping websites remains strong as well, according to Autometrics, a data analysis company that spoke with Automotive News. While the long-term effects of the adjustments remain unknown, the C-Max appears to have fared well in the near term.

2015 Ford F-150 begins rolling off line at second factory

Ford needs more F-150s. Yeah, we just told you that a few days ago. The Blue Oval is reporting that its trucks are spending a mere 18 days on dealer lots, following a January that was the truck's best month in over a decade. Considering both of those facts, the timing is perfect for Ford to ramp up production of its all-aluminum truck by bringing its Kansas City, MO factory online. KC Assembly has been building F-150s for decades, and completed a $1.1-billion expansion to accommodate the all-aluminum 2015 truck (as well as for work on the Transit van). Similar to what was done at Ford's Dearborn, MI factory, the Blue Oval spent 13 weeks upgrading the plant's body shop, paint shop and a road-test course. Over 900 jobs were added as part of the update. Combined with the equally upgraded plant in metro Detroit, Ford can build 700,000 trucks per year. "The all-new F-150 has surpassed our expectations – setting new standards for fullsize truck capability, technology and efficiency," Joe Hinrichs, Ford's Americas president said in a statement. "With production starting at Kansas City Assembly, we are better poised to start meeting growing customer demand for our pickup." Scroll down for the official press blast from the Blue Oval. Related Video: KANSAS CITY ASSEMBLY PLANT COMES ON LINE AS SECOND U.S. FACTORY BUILDING ALL-NEW FORD F-150 2015 Ford F-150 starts production at Kansas City Assembly Plant; along with three shifts in operation at Dearborn Truck Plant, Ford is now producing even more units of the toughest, smartest, most capable F-150 ever All-new F-150 is turning more than four times faster than the overall full-size pickup truck segment; In addition to producing all F-150 models and cab configurations, Kansas City exclusively builds specialty F-150s with 8-foot cargo boxes and heavy payload packages to meet the needs of commercial fleet customers Kansas City Assembly Plant facilities transformed with the latest in manufacturing technology to build the first mass-produced truck in its class featuring a high-strength, military-grade, aluminum-alloy body and bed CLAYCOMO, Mo., March 13, 2015 – Ford today marks the official start of production of the all-new 2015 F-150 at Kansas City Assembly Plant, which joins Dearborn Truck Plant in building the toughest, smartest, most capable F-150 ever. This means Ford has expanded production of the first mass-produced light-duty pickup truck with a high-strength, military-grade, aluminum-alloy body.