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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Watch these Australian Ford and Holden muscle cars duke it out

Australia's Motoring has put together a little video on two of the great performance vehicles available down under - the Holden VF Commodore HSV GTS and the Ford Falcon FPV GT R-Spec. And while both FPV and the Falcon might be on their way out, there's still plenty of time for a little head-to-head comparison between the two.
The cars aren't all that well evenly matched, though. The Ford boasts a 5.0-liter, supercharged V8, which the Aussies measure out at 449 horsepower and 420 pound-feet of torque. The HSV, though, with its Corvette-derived, 6.2-liter, supercharged V8 is just too powerful - 576 hp and 545 lb-ft of torque.
Predictably, it doesn't end too well for the Ford. As the guys from Motoring point out, the new VF Commodore is just too new and too good, with its extra power and its adaptive dampers (GM's excellent MagnaRide). Interestingly, Motoring did point out that the Holden's electric steering is better than the Ford's hydraulic steering, which is a lot like a Porsche purist saying they prefer water-cooled engines to air cooled.

Next-gen Ford Taurus spotted in China

We're getting our first look at the next-generation Ford Taurus thanks to some spy shooters in China. While the camouflage and angle of the photo keep changes to the body a secret, there's no hiding the massive hexagonal, chrome grille up front. It lends a look very similar to the Fusion. Beyond the eye-grabbing grille, the headlights are reshaped, but are still quite squinty. There's also a new lower air dam that runs the width of the front with LEDs at the top corners. The hexagonal grille fits the design of the Fusion well, but this single image makes it look a little too big and disproportionate for the fullsize Ford sedan. Maybe the integration works better from a different angle, though. The next-gen Taurus is rumored debut for the 2016 model year and reportedly rides on a stretched and widened version of the Fusion's platform. Ford's big goal for the new model is allegedly to shed as many pounds from the scales as possible. The sedan also may get a nine-speed automatic to boost fuel economy. The engine range is still a mystery, but EcoBoost options are practically a sure thing, possibly even making up the whole model lineup.