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More 2015 Ford Mustang pricing information leaks [UPDATE]

The big news this morning was that the 2015 Ford Mustang would start at $24,425, including its destination pricing. The big news this afternoon is, well, bigger.
Mustang6G.com has come up with what it claims is pricing info for the entire Mustang line, rather than just the V6. That means we know all about the EcoBoost and GT prices now, which, when combined with the dealer order sheets we reported on last week, gives us our clearest look yet at how the Mustang can be outfitted (we're still a bit short on pricing info for some standalone options, like paint premiums and such).
The base EcoBoost starts at $25,995, while the GT rings up at $32,925.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Ford overlooks the Big Apple in the 2015 Mustang Convertible [w/video]

Ford has done it again. Like in April of 1964, there is once again an all-new Mustang Convertible sitting on the observation deck of New York City's Empire State Building. This has been in the making for a little while, with the first report that Ford would recreate the sky-high publicity stunt coming out a few weeks back.
The process of getting the Mustang up there wasn't exactly easy. A Troy, MI-based company chopped up the new droptop, a necessary evil to get the Mustang on the Empire State Building's only freight elevator that runs to the 86th floor observation deck. But it was slightly more involved than just taking the car apart. The company, DST, built a mockup of the ESB's freight elevators, and then practiced its cuts on a second pre-production Mustang Convertible (measure twice, cut once).
The result of all this work are the images you see above. Yes, sitting in the crisp, morning air of midtown Manhattan, over 1,000 feet up, is this brilliant, Triple Yellow Mustang. Take a look up top for our gallery of images from today's event. You can also scroll down for videos and images of the process leading up to the ESB debut.