2004 Ford F450 on 2040-cars

Auto blog

Ford files trademark for 'EcoBeast' moniker

Ford has done some performance stuff with its EcoBoost line of vehicles, most notably with its Focus and Fiesta ST, the new, turbocharged Mustang and the luke-warm Taurus SHO and F-150 Tremor, but it's kind of avoided going wholly bonkers. That could be set to change quite soon, judging by a trademark filing with Uncle Sam. Ford has registered the name EcoBeast with the United States Patent and Trademark Office, listing it as "automobiles and automobile engines," according to the team at Motorlix, which discovered the filing. As always, it bears mentioning that companies are constantly filing trademarks, even if a good or service never emerges with said name. We agree with Motorlix, though – it seems highly unlikely Ford is going to just let this name languish. What vehicle or engine will wear this new badge is the real question. We're leaning towards something F-150 related, based on our last round of spy photos of the new SVT Raptor, although it's impossible to say for certain what the Blue Oval has planned. Here's hoping we find out in just a few weeks when Ford brings basically all of its performance merchandise to the 2015 Detroit Auto Show. Until then, let us know what you think Ford is planning with the EcoBeast.

Justin Bell makes a horrible policeman

If you're wondering what type of person makes a good police officer, it seems a racecar driver doesn't. Let us rephrase that: Justin Bell, a racecar driver and the host of Motor Trend's World's Fastest Car Show, recently got behind the wheel of a 5.0-liter Ford Mustang police car with Sergeant Daniel Shrubb, co-founder of DRAGG (Drag Racing Against Gangs and Graffiti), and proved that his high-performance-driving skillset is a bit too aggressive for police duty.
While it's easy to get carried away in a Mustang GT, a patrol car driver must maintain some sort of restraint while pursuing a criminal, so as not to come off as a reckless driver to the public. We'll admit, some pursuit techniques are counter-intuitive to performance driving (stay off the gas in a lane-change exercise?), but Bell's judicious use of the handbrake can't be normal procedure.
Watch "The One With The Ford Mustang 5.0 Police Car" (yes, we caught the Friends reference too) below to see some shenanigans in one of Michigan's finest patrol cars.

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?