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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

This 2,000-hp Mustang is in serious need of wheelie bars

The Ford Mustang on the right is drag racing with the standard technique. The Mustang on the left, driven by David Measell, is using a new "rear bumper only" technique that evidently surprised everyone at the South Georgia Motorsports Park strip - including Measell.
Measell said his outfit just bought the car the week before the event, noting that it has more than 2,000 horsepower. Speaking of his "flying" run, Measell said, "We turned it up to dip on down," by which he meant they turned up the power in order to get his time down. Turns out all that power and all that traction sent the nose straight up into the air almost as soon as the race began.
He told an interviewer afterward that this was his first race in a "regular car" since he normally drives a pro-mod. "I like my wheelie bars," he concluded. You can see how he got there in the video below.

eBay Find of the Day: 1987 Ford Thunderbird Turbo Coupe is showroom fresh

There's an ultra-rare Ford Thunderbird for sale on eBay, although it's not quite the T-Bird you're probably thinking. This is a 1987 Thunderbird Turbo Coupe, complete with a five-speed manual transmission and just a shade over 13,000 miles on the clock. The condition is said to be mint, and judging by the interior and exterior pictures, we're inclined to believe the seller. The paint is glossy and the interior looks showroom new, while the underbody is stunningly clean for a 36-year-old car.
Underhood sits a 2.3-liter, intercooled and turbocharged four-cylinder (also found in the Mustang SVO) that was producing 190 horsepower when it left the factory. Inside, the five-speed manual transmission adds to the car's rarity. The vehicle's sole owner has been as immaculate with the paperwork as he has with the rest of the car - it's all there, including brochures and other product material.
The eBay auction ends tomorrow at midnight (9:00 PM if you're on America's west coast). Bidding has reached $10,200, and there's still plenty of time to get in on this future classic. The vehicle is located in Millstone Township, NJ.