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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford F-35 Lightning II Edition Mustang appears at EAA Oshkosh

Ford is back at the Experimental Aircraft Association AirVenture air show in Oshkosh, WI, on July 31 auctioning off its seventh Mustang for charity, and this is one seriously mean looking 2015 'Stang. All of the money from the sale goes to give free introductory flights to young people to get them interested in aviation.
We recently saw this latest EAA Mustang as a sketch. However, it looks a whole lot more menacing in person. Dubbed the Ford F-35 Lightning II Edition Mustang, it takes liberal inspiration from Lockheed Martin's latest fighter jet, and the customization makes the pony car look ready for a role in Top Gun.
On the outside, the special Mustang wears titanium-color paint that's offset by a black and yellow stripe running from hood to rear. Out back things get really wild with a mix of bright yellow and black that flows diagonally all the way to the rear spoiler. The design is based on the livery of early production F-35s. If the rousing color scheme isn't enough to get you interested, the car also gets a carbon fiber front splitter and rear diffuser, lowered suspension and a set of custom 21-inch wheels with yellow brake calipers.

GM already raising prices on 2014 Silverado and Sierra pickups

General Motors must be pretty pleased with sales of its two newest pickups, the GMC Sierra and Chevrolet Silverado, as it's announced price hikes for both models, as part of a planned price tweak.
Prices will be bumped by as much as $1,500, although weirdly, they'll be offset by as much as $1,500 in cash-back offers through the end of October. Fox Business reports that GM spokesman Jim Cain said of the price hike, "With the sell down of the '13 models nearly complete, this price adjustment was planned and is a normal part of business."
The move, as Fox is quick to point out, is an interesting one, as sales of the twin pickups struggled last month relative to the Ford F-Series, while both of GM's crosstown competitors have been aggressively undercutting Silverado and Sierra prices. The F-150 starts at $24,070 and the Ram 1500 comes in at $23,600, not counting any cash on the hood. A base Silverado, meanwhile, retails at $25,575.