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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Ford pulling out of V8 Supercars after 2015

Australian racing fans are staring down the end of an era as news breaks that Ford will no longer participate in the V8 Supercars series. Although the official announcement has yet to be made, the decision – as reported widely in the automotive press Down Under and in global motorsport publications – indicates that the Blue Oval automaker has already confirmed its intentions to its shareholders early on Monday to shut down its factory effort in the popular tin-top series at the end of next season. The move will mark the end of an era for what has become the International V8 Supercars Championship. Alongside GM's Holden division, Ford was one of only two manufacturers competing in the series from its inception in the late 1990s through last year when a change in regulations opened the door for entries from Nissan, Volvo and Mercedes. Further rule changes are expected to attract even more manufacturers to the series, with Lexus said to be first among them. Over the past eighteen seasons, the V8 Supercars Championship has been won in a Holden Commodore fourteen times, leaving Ford to win the title only four times with successive versions of the Falcon. Eleven of the cars on the grid this season were Commodores, compared to only seven Ford Falcons between two teams that will need to switch to another manufacturer for the season after next – although some could opt to stick with their Fords for one more season, even without factory support, until the open 2016 regulations take effect. The decision follows Ford's announcement last year that it will cease manufacturing in Australia by 2016, ending a 90-year presence Down Under that stretches back to 1925. Blue Oval models like the Falcon, previously unique to the Aussie market, are being replaced by imported models like the Mondeo and Mustang.

Ford unveils Mustang 50th anniversary logo, plans merchandise

The Ford Mustang turns 50 years old this year, and this is the logo that will announce the milestone occasion on a special line of merchandise. The graphic is the result of an internal design competition, and Ford will give 50 different companies the license to use it on traditional logo merchandise like shirts and watches, along with some untraditional items like pinball machines.
Ford is going to begin the celebrations at this week's New York Auto Show and continue them throughout the year, but April 17 is the official birthday of the the pony car that just won't quit. You can expect to start seeing anniversary merchandise in the next couple of weeks.