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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Ford pulling out of V8 Supercars after 2015

Australian racing fans are staring down the end of an era as news breaks that Ford will no longer participate in the V8 Supercars series. Although the official announcement has yet to be made, the decision – as reported widely in the automotive press Down Under and in global motorsport publications – indicates that the Blue Oval automaker has already confirmed its intentions to its shareholders early on Monday to shut down its factory effort in the popular tin-top series at the end of next season. The move will mark the end of an era for what has become the International V8 Supercars Championship. Alongside GM's Holden division, Ford was one of only two manufacturers competing in the series from its inception in the late 1990s through last year when a change in regulations opened the door for entries from Nissan, Volvo and Mercedes. Further rule changes are expected to attract even more manufacturers to the series, with Lexus said to be first among them. Over the past eighteen seasons, the V8 Supercars Championship has been won in a Holden Commodore fourteen times, leaving Ford to win the title only four times with successive versions of the Falcon. Eleven of the cars on the grid this season were Commodores, compared to only seven Ford Falcons between two teams that will need to switch to another manufacturer for the season after next – although some could opt to stick with their Fords for one more season, even without factory support, until the open 2016 regulations take effect. The decision follows Ford's announcement last year that it will cease manufacturing in Australia by 2016, ending a 90-year presence Down Under that stretches back to 1925. Blue Oval models like the Falcon, previously unique to the Aussie market, are being replaced by imported models like the Mondeo and Mustang.

Jay Leno sees how the other half lives with CHP cop cars new and old

Comedian Jay Leno is changing gears from driving fast cars to checking out some of the police cruisers that regularly chase down and dish out punishment to those fast cars. In this episode of Jay Leno's Garage, we get the lowdown on the modifications made to the Ford Explorer for the Interceptor package (which looks pretty tough in its California Highway Patrol livery).
The new Ford is cool, but cooler still are the pack of classic CHP cars that Jay has along for the episode. A 1982 Mustang, 1966 Dodge Polara, 1970 Mercury Monterey and 2000 Crown Victoria are all in the shop. Better still, Jay lays out an argument for ones of the classic cruisers as the best cop car of all time. Get your guesses in now, and then scroll down to watch and learn.