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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

2015 Ford Mustang Convertible to recreate Empire State Building stunt

It would have been all too easy to miss the auto show debut of the 2015 Ford Mustang convertible. It was, after all, unveiled alongside its fixed-roof counterpart at the Detroit Auto Show this past January, lumping coupe and cabrio into one debut. But Ford is evidently still intent on making its new droptop stand out. The top of the Empire State Building ought to do the trick.
Automotive history buffs may recall that, 50 years ago, Ford unveiled its first Mustang convertible atop what was then the tallest building in the world, that Art Deco icon of the New York skyline. Half a century later, Ford is recreating the feat and bringing the new topless Mustang to the same observation deck on the building's 86th floor.
Getting it up there, of course, will be no easy task. While they'd usually airlift the vehicle onto the roof or lift it by crane, the spire protruding from atop the building makes approaching the narrow observation deck too dangerous, and no mobile crane can telescope the thousand-plus feet it would take to get the pony car up there.

2015 Ford Mustang potentially 'leaked' by Car and Driver

Few upcoming debuts have been as eagerly anticipated as the all-new Ford Mustang that's expected to debut shortly as the Mustang's 50th anniversary year approaches. Well, Car and Driver magazine would have us wait no longer as it claims to be leaking Ford's new global pony car early.
Of course what you're looking at is just as likely to be a composite rendering based on what C/D projects the new Mustang to look like, but to our eyes it looks spot on. Combining design traits from the Evos Concept with classic Mustang signatures and Ford's Aston-inspired grille treatment, C/D's images - including a complete 360-degree digital navigator - show a Mustang not only for the modern era, but also for global distribution, taking a quintessentially American car to markets its predecessors were never designed for.
Those global considerations are expected to spell the demise of the outgoing Mustang's holdout live rear axle in favor of an independent suspension, and a slight constricting of the exterior dimensions. And thanks to a separate leak, coming from a digital survey, we have apparent confirmation of what will power the new pony car. While the existing 3.7-liter V6 and 5.0-liter V8 engines will apparently carry over with only slight adjustments in output, the survey confirms a new 2.4-liter turbo four will be positioned in between them, offering slightly more power than the V6 but markedly improved fuel economy for a manageable $560 premium over base.