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Auto blog
Ford reflects on radical Mustang concept that never reached showrooms
Tue, 25 Jun 2013The Ford Mustang that we all know and love made major waves in the auto industry way back in 1964 by offering style and reasonable pricing with optional V8 power. Its long hood and short rear deck, combined with a low-slung and sporty cockpit, made a lasting impression in the minds of consumers and car designers alike, and its basic shape has so endured the test of time that it's still in use today.
This being the case, you may be interested to know that the first Mustang of 1964.5 wasn't actually the first Mustang at all, being preceded by a concept car that made its public debut in 1962. This concept was nothing like the car that would eventually make it into production, with a radical wedge shape and a small V4 engine sitting behind the car's two occupants, driving the rear wheels. In other words, the conceptual Mustang was pretty much the complete opposite of the production Mustang besides the name.
Ford has kindly decided go through its massive archive to bring the original Mustang concept back into the public eye. The company goes so far as to pose this question to fans of the pony car: "Should we borrow a few of these style elements for the next iteration of the Mustang?" Check out our image gallery above and then let 'em know what you think in the Comments below.
Ford to rebrand SVT as 999?
Mon, 22 Sep 2014Ford operates a number of performance divisions around the world. There's SVT in the US, Team RS in Europe and Ford Performance Vehicles (FPV) in Australia. But the Blue Oval has been steadily integrating its performance operations into one unit, and here we might have our first indication of what it will be called.
A reader at Jalopnik sent in a survey in which respondents were asked to gauge the name for a new performance brand from a "major automotive manufacturer," and while the identity of that automaker was not disclosed, according to the survey, the automaker is considering the name 999 for its new go-fast unit.
As our compatriots point out, the 999 was Ford's first racecar, a rudimentary chassis with a 19-liter inline-four campaigned by Henry Ford around the turn of the 20th century. (Ford also used the number to designate a Fusion fuel-cell racer a few years back.) That could prove the tie-in Dearborn is looking for in rebranding its performance operations worldwide, replacing the letters SVT, RS and FPV globally under one name.
How and why Ford is rolling out Vignale in Europe
Wed, 09 Oct 2013
We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."