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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Ford F-150 Raptor gets EcoBoost V6, new chassis and aluminum body [w/videos]

The Autoblog staff universally loves the Ford F-150 SVT Raptor, and the truck's about to get even better. Coming in the fall of 2016 (we'd assume as a 2017 model), the next off-road-ready pickup from Ford will boast an all-new, purpose-built, high-strength steel frame and a lightweight aluminum body that saves more than 500 pounds when compared to the current Raptor. It's six inches wider overall than the regular 2015 F-150, which both makes it look awfully mean but also aids in stability when driving fast off the road, and new LED lighting elements make it stand out when the sun goes dim. Under the Raptor's muscular hood will be a 3.5-liter EcoBoost V6 engine that will make more than the current 6.2-liter V8's 411 horsepower and 434 pound-feet of torque, though we don't have exact power figures for the next-gen Raptor quite yet. Also new will be a 10-speed automatic transmission, which will replace the current six-speed unit and ought to provide appropriate ratios for both rock crawling and high-speed desert trail running. Speaking of high-speed running, what makes the Raptor tick, perhaps more than any other single component, are its custom-designed suspension bits. Redesigned, larger Fox Racing Shocks with more suspension travel and all-new terrain management technology, combined with BFGoodrich All-Terrain KO2 tires, are the bits and pieces that allow for Baja-style off-roading. View 14 Photos The four-wheel-drive system in the next-gen Raptor will include a Terrain Management with settings for Normal driving, Street driving, Weather mode (for rain, snow or ice), Mud and Sand, Baja mode and Rock mode. According to Ford, the Raptor's new transfer case is designed to work as both a locking unit for crawling and a full-time unit for other off-road applications. A Torsen front differential will be optional. Basically, if all of this new stuff turns out to be as good in practice as it sounds in a press release, the next F-150 Raptor will only serve to separate Ford's off-road pickup even further from its half-hearted competitors. Feel free to watch the video and read more down below.

249 reasons you want to go to Goodwood Revival

At its most basic, Goodwood Revival is a long weekend worth of car races featuring cars made before 1970. There are lots of those, though, including some pretty great ones all over the world. But nothing is like Goodwood Revival because it's so much more than "just" vintage car racing.  First, you have to look the part. Attendees are strongly encouraged to dress in period clothing from the 1940s, 1950s and 1960s, with a strict dress code enforced should you want to enter the paddock. The goal is to create a more authentic atmosphere to match the cars and the meticulously restored and recreated paddocks, grandstands and other facilities of the reborn Goodwood circuit. Now, the dress code was relaxed this year since the Saturday was literally the hottest Sept. 9 on record in that part of England, and the organizers didn't want people dropping dead because they needed to wear an ascot. Some people definitely took the "relaxed" bit too far, but there was still plenty of atmosphere maintained. It really does make a big difference, as those "relaxed" individuals were often akin to seeing a Starbucks cup in a scene from "Game of Thrones."  You can see what I came up with below along with former Autoblog editor Reese Counts and various other Goodwood attendees. Second, there's the parking lot. But I'll let this entire separate post detail that. Third, there's the enormous carnival-like area featuring vintage-looking rides and various boutiques. Both of those are on the outside portion of the track, and honestly, you could easily just spend your entire day in the parking lot and carnival/shopping area without even crossing over into the circuit area. There you'll find more shops, food and drink opportunities, plus obviously, race car paddocks and the track itself.  Fourth, there are airplanes! I heard there are fewer than in the past, but they're there and they're cool. The Goodwood circuit started out life as the perimeter road around the World War II airfield RAF Westhampnett.  Fifth, with all of the above, Goodwood Revival really is fun for the whole family. It isn't just a bunch of old guys sitting around in lawn chairs. There are plenty of women and adorably dressed children, including babies in vintage prams. It's also not an event that's exclusively for the uber rich, even if they are certainly in full force given who has the sort of money needed to go vintage racing.