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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

My year in EVs: 8 electrics that are changing the car industry

The year 2021 will go down as an inflection point in the auto industry’s transition to electric vehicles. It's when many much-anticipated models became reality. No longer sketches or sketchy prototypes, electric vehicles appeared from all corners with everything from the Lucid Air to Ford Mustang Mach-E changing how we think about transportation. I managed to drive a lot of them, and as I went through my notes, I realized IÂ’ve got a mini memoir of the seminal EVs of 2021. HereÂ’s my take on eight of them. Hummer EV Easily the most over-the-top EV I tested this year. The 1,000-hp super truck lived up to the hype with its domineering presence, stupendous power and simply being a reincarnated Hummer. I took it for a short spin on- and off-road at the General Motors Proving Grounds in Milford, Mich., and was impressed with the airy cabin, removable sky panels and expansive touchscreens. Yes, I crab walked, which felt like steering a pontoon boat, though I can see why it would be useful. Lucid Air Dream Performance The most beautiful sedan I tested all year, EV or otherwise. Unlike the futuristic Mercedes EQS — which is quite attractive — LucidÂ’s car is a blend of mid-century modern interior aesthetics and classic European exterior styling. When I walked up for my test drive, someone who IÂ’m pretty sure was comedian Jon Lovitz was sitting inside and taking it all in. As it sat in the valet of a hotel in a wealthy suburban enclave north of Detroit, the Lucid drew more attention than any of the Mercedes, Cadillacs or Lexus models passing by. The driving experience was enveloping. Starting at $169,000 for the Performance model (reservations are closed), the Lucid I sampled packed 1,111 hp and 471 miles of range. From the precise steering to the comfortable suspension, the dynamics were spot-on. It's a formidable product, and all the more impressive given itÂ’s LucidÂ’s first. Chevy Bolt EV The Bolt was the most pleasant surprise for me. It handled well, offered low-to-the-ground hot hatch dynamics and the steering was dialed-in. Adding a crossover variant for the new generation was a smart play. On a summer morning where I went to a first drive of the Ford Bronco at an off-road course, my hour-long commute in the Bolt was an enjoyable appetizer.  The Bolt was also my biggest disappointment due to its extensive recalls for fire risk. Ironically, I had the Bolt in my driveway when the initial recall went out for the previous generation (2017-19).

Ford GT, Buick Avenir and Audi Q7 take 2015 EyesOn Design awards

The annual EyesOn Design Awards at the Detroit Auto Show allows some of the greatest designers in the world to weigh in on the best production and concept debuts at the big event each year. For 2015, the large panel of judges included luminaries like Frank Stephenson of McLaren, Ralph Gilles from FCA and Moray Callum of Ford. Apparently the editors at Autoblog had a good eye because the winner of 2015's Best Designed Production Vehicle award went to the Ford GT, which was also our favorite debut from the show. The new supercar beat the Acura NSX and Mercedes-Benz GLE-Class Coupe for the honor. The judges described the Blue Oval's shape as "capturing the original GT40 in a modern interpretation," according to EyesOn Design. The Buick Avenir was also a big winner in the awards this year and received the nods for both Best Designed Concept Vehicle and Innovative Use of Color, Graphics and Materials. In the concept category, it beat out the Chevrolet Bolt and Mercedes-Benz F 015, and in the latter group, the sedan triumphed over Audi Q7, Mercedes F 015 and Volkswagen Cross Coupe GTE. The Q7 received its own accolade for Best Designed Interior, and it beat the Avenir and Infiniti Q60 for the honor. This year's Lifetime Design Achievement Award went to former Renault designer Patrick le Quement, and Bob Lutz received the EyesOn Design Catalyst Award for the second time. The honor is for an executive "who has empowered great design," according to the organization, which describes Lutz perfectly. Scroll down to read the announcement with more comments about the winners. Related Video: Ford, Buick, Audi recipients of EyesOn Design Awards at North American International Auto Show EyesOn Design Awards for Design Excellence for 2015 were revealed today at the North American International Auto Show. The awards honor the most significant automotive designs revealed at NAIAS as determined by the North American and global leaders of design from automotive manufacturers, along with academic chairs of transportation design programs and design leaders from other fields.