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Ford Escort testing, may be bound for Europe

There has been little news about Ford's China-focused Escort concept since debuting at last year's Shanghai Motor Show, but the no-frills sedan has shown its camouflaged face again during cold weather testing in Northern Sweden. While far from a guarantee, the test location might hint that the Blue Oval plans to market the car outside of Asia.
The Escort's black robe and zebra paint make it hard to tell if anything specific has changed about the design, but the shape of the sedan looks close to what was shown in Shanghai. Under the disguise, you can still make out the hexagonal front grille from the concept. When Ford announced the model, the company said that the design wasn't supposed to be "arrogant or pretentious," and it certainly achieved that. The engine range is still a mystery, but it seems safe to expect small, economy-focused powertrains.
A report from last year indicated that Ford may be considering broadening the new Escort beyond Asia and possibly even selling it in Europe. The fact that the company brought it to Sweden for testing could bolster that argument. A release date hasn't been set yet, but the automaker has promised 15 new products for China by 2015. The basic sedan could be on the road soon.

Ford Fiesta 1.0L EcoBoost sales robust in early going

Okay, okay, okay, so I was just a smidge wrong. Those that read my review of the Ford Fiesta with the new 1.0-liter, EcoBoost engine will know that while I really enjoyed the torquey little three-cylinder, I was concerned that Ford's decision to force 1.0-liter owners into a manual transmission, steel wheels and one trim level might hurt sales of the new engine. I was also concerned that the promised 45-mile-per-gallon highway rating wouldn't be enough to tempt buyers into trying an engine that's so far outside of what the general public is use to. My concerns, though, seem to have been for naught.
While not doing a booming business on the triple-equipped Fiesta, Ford is seeing a take rate of four to eight percent per month in the engine's first few months on sale. Now, four to eight percent might not sound like a lot - if, like last year, the Fiesta sells around 71,000 units, there'd be barely 5,600 1.0-liter models on the road. It is also small potatoes relative to the take rate on EcoBoost-equipped vehicles across the Ford range, which US sales analyst Erich Merkle estimates to be roughly 35 to 40 percent of retail sales. Still, according to The Detroit News, the 1.0-liter is getting adopted at roughly the same rate as the sparkling Fiesta ST, which should be a solid indication of just how well this little engine is doing.
The 1.0-liter's success "really speaks volumes, not just to what we're doing with the Fiesta, but with EcoBoost in general," Merkle told Autoblog.

Ford hiring 800 more salaried workers than originally expected

Ford is on a roll this year, with excellent quarterly earnings and better-than-expected vehicle sales leading to 800 more job opportunities with the Blue Oval. In January, Ford announced that it wanted to hire 2,200 salaried employees, but, since then, that figure has been revised to 3,000, representing a 36-percent increase over original projections. About 1,500 of those jobs remain, 80 percent of which are technical professional positions.
"Engineers and technical professionals are in as much demand as our cars, trucks and SUVs," says Felicia Fields, Ford Group Vice President for Human Resources. Helping to spur this job growth are increasing market share on both the West and East Coast and robust demand for the Ford Escape and F-150.
To find job candidates, Ford is reaching out to them via Facebook, Twitter and LinkedIn, in addition to the company's corporate career site. The Blue Oval is also ramping up its presence on college campuses.