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Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

2015 Ford Mustang Convertible ships in time for holiday gift giving

Looking for the ultimate present to put under the tree for that special someone? Well it might not fit in your living room or in a stocking, but the keys to a new Mustang convertible ought to do the trick. That's right, Ford has begun shipping the new drop-top pony car just in time for the holidays. Taking delivery of a convertible might not make the most sense in some climates, but those in southern states will undoubtedly enjoy the top-down experience to ring in the new year. And for those stuck in snowier climes, Ford is keen to point out that the new Mustang convertible is available with features like heated seats, remote start and a snow/wet setting among the selectable drive modes. As with the coupe, the new Mustang convertible can be had with the base 3.7-liter V6, the optional 2.3-liter EcoBoost turbo four or the top-of-the-line 5.0-liter V8. For the time being, though, the 500+ horsepower Shelby GT350 is available only in coupe form. Related Video: Dec 9, 2014 | DEARBORN, Mich. 2015 Mustang Convertible Begins Shipping to Ford Dealers • Keys to the first 2015 Ford Mustang convertibles will be in customers' hands shortly • Available heated seats and remote start allow the all-new Mustang convertible to be enjoyed year-round, even in the coldest climates • Selectable drive modes with a snow/wet setting tunes Mustang to perform well in inclement weather conditions Ford Motor Company is excited to announce the 2015 Ford Mustang convertible will begin shipping to dealerships nationwide this week. "Cold weather may have come unseasonably early this year, but with available heated seats, remote start and selectable drive modes with a snow/wet setting, Mustang is the perfect offering for the season," said Melanie Banker, Mustang brand manager. Heated seats, standard on all premium Mustang convertibles, allow the driver and front passenger to stay warm even when the temperature drops. "While these seats also have a cooling feature, we suspect customers won't be using this function for a few more months," said Banker. Remote start, standard on all automatic-transmission Mustang models, allows customers to fire up their drop-top from the comfort of their home, even in inclement weather conditions. When remote start is used, Mustang not only warms up its engine, it also warms the interior of the car to a comfortable temperature.

2015 Ford Mustang leaked in Autoweek

We would have to imagine that Ford knew it couldn't keep its 2015 Mustang under wraps for too long, and with only days to go before the pony car's official unveiling, the dam seems to be cracking. SVTPerformance.com member Screamin 40th just posted some images taken of the sixth-gen Mustang prominently featured in and on the cover of the December 9 issue of Autoweek magazine.
These images show that recent renderings we saw weren't too far off. The face is just like what we saw in spy shots a few months back, but the rear of the car features some of its more striking cues. Starting with the pronounced haunches and hidden B-pillars, the rear view of the new Mustang might be its best with the ridged, three-bar taillights, a rear diffuser and the lack of a faux gas cap, which allows the galloping pony to be an even more prominent element against the black trim.
The images also reveal a small portion of the updated interior carrying over retro themes like the deep-dish steering wheel and dual-gauge instrument cluster, but it also adds some modern tech with a big infotainment displays and a clean center stack layout. No official word on powertrain or other specs, but while we can't make out most of the magazine's text, our eyes did catch mentions of an independent rear suspension and a 200-pound weight reduction.