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Curtain officially comes down on Mercury as dealers remove signage

The process of shutting down the Mercury is complete. Ford officially made the decision to close its mid-level brand in June of 2010. In the months that followed, Ford offered its dealers money to stop selling the cars, with production shutting down in September. The last Mercury, a Mariner, rolled off the assembly line in the beginning of October and former spokesperson Jill Wagner said her good-byes to both the car and her job. Now the last piece of the brand has come down as dealers are removing any and all Mercury signage from their lots.
[Source: Detroit News]Read | Permalink | Email this | Comments

Ford celebrating 80 years of Aussie utes as it prepares to shutter Oz manufacturing

Ford is ending Australian production after 90 years in 2016, and with it may go perhaps the most iconic vehicles in its auto market - the ute. Car-based pickup trucks like the Ford Ranchero and Chevrolet El Camino were always more of a curiosity than a true market force here, but in Australia, they have long proven hugely popular.
As the legend goes, Ford invented the niche after a farmer's wife had asked Ford Australia's managing director for a more utilitarian car. Her request was simple: "My husband and I can't afford a car and a truck but we need a car to go to church on Sunday and a truck to take the pigs to market on Monday. Can you help?"
Ford's design team came up with a two-passenger, enclosed, steel coupe body with glass windows and a steel-paneled, wooden-frame load area in the rear. The sides of the bed were blended into the body to make it look more unified, and to keep costs down, the front end and interior were based on the Ford Model 40 five-window coupe. Power came from a V8 with shifting chores handled by a three-speed manual. Within a year, the new vehicle was ready, and production began in 1934. Lead designer Lewis Bandt christened it the coupe-utility.

Ford Q3 pretax profits drop to $1.18B

Following positive third quarter financial results recently from General Motors, rival Ford took a tumble in Q3. The automaker posted pre-tax profits of $1.18 billion, compared to about $2.59 billion in Q3 2013, a drop of around 54 percent. Net income also suffered with $835 million made in the quarter, versus $1.272 billion last year, a decline of about 34 percent. The Blue Oval blamed the gloomy figures on three reasons in its release: "lower volume, higher warranty costs and adverse balance sheet exchange effects."
There were problems of one kind or another in practically every region. North America experienced higher warranty costs than expected, partially due to recalls. The sales volume for the quarter was 665,000 units, versus 725,000 in Q3 2013, and pre-tax results amounted to $1.41 billion versus $2.296 billion last year.
South America and Europe both posted worse pre-tax results than last year. On the bright side, European volume was up slightly to 321,000 vehicles, from 303,000 in Q3 2013. The Middle East and Africa also lost $15 million, but that was an improvement compared to the $25 million loss previously experienced in this region.