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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Consumer Reports: Ford Fusion fun but flawed; Mitsubishi i-MiEV slow, chintzy [w/videos]

Waiting for a Ford compliment from Consumer Reports these days is like waiting for a low-cost new product from Apple. So we weren't really expecting a glowing review of the 2013 Ford Fusion when CR got its hands on the car. The institute's crew bought three different versions of the Fusion (Hybrid, 1.6-liter EcoBoost and a Titanium with the 2.0-liter EcoBoost) to put through its barrage of tests, and while we aren't too surprised by some of the findings, they're still interesting nonetheless.
CR praises the Fusion for its "eye-catching" design and says that the sportier Titanium trim level is the best-handling midsize sedan they've ever tested, but that's about where the good news ends for Ford. The Fusion Hybrid also posted the best-ever fuel economy CR has recorded in a midsize sedan, but the only problem is that their number was 39 miles per gallon combined - far less than Ford's 47 mpg rating for city, highway and combined. As expected, CR also dinged the Fusion for its MyFord Touch, but some of the other gripes about the car include a cramped cabin and poor fit and finish.
Other Ford products tested this time around include the Focus Electric and C-Max Hybrid. Like the Fusion, CR's observed fuel economy of 37 mpg for the C-Max fell well short of Ford's advertised 47-mpg rating, and both cars were criticized for the use of MyFord Touch. CR notes that the Focus Electric's interior is also cramped, with the battery pack taking up a lot of cargo space.

James May picks 13 most significant cars ever for London Classic Car Show

James May tends to be the most pragmatic of the Top Gear UK hosting crew. Jeremy Clarkson obviously likes his vehicles loud, brash and preferably British, and Richard Hammond seems to have a thing for American muscle. May appears to find joy just in the mechanical nature of things, whether high performance or simply made for getting around. He's getting a chance to put that appreciation on display by curating a 13-car collection at the London Classic Car Show called The Cars That Changed The World. May actually wants to provoke debate from visitors about the exhibit and is separating his choices into two categories: The Halls of Obviousness and The Chambers of Bloody-mindedness. The first bunch includes the usual important vehicles you expect to see, but the other group has the really interesting picks. As May explains these selections in the event announcement, "I believe they are just as significant historically but they've simply been forgotten or misunderstood." The obvious choices are: 1886 Benz Motorwagen 1908 Ford Model T 1938 Volkswagen Beetle 1959 Austin Mini 1964 Ford Mustang 1997 Toyota Prius And the more eccentric ones are: 1901 Waverley Electric 1906 Cadillac Model K 1933 Standard Superior 1972 Honda Civic 1980 Lada Riva 2009 Bruno ExoMars Rover If you notice, there are only 12 vehicles listed above. That's because the final one is being kept secret for show attendees, but May considers it the most significant car ever made. The London Classic Car Show runs at the ExCeL in London's Docklands from January 8-11, 2015. In addition to May's exhibit and the other vehicles there, Formula 1 designer Adrian Newey is also curating a display from his own collection. May is hoping to spur conversations with his choices. Let us know in Comments if you notice any glaring omissions that should be among the 13. Read the full announcement below, along with a brief explanation for each choice from May. GET READY FOR A CLASSIC ARGUMENT 30/12/14 James May has chosen the 13 most significant cars of all time for The London Classic Car Show... but is he right? It's bold, controversial and bound to cause arguments... and that's just the way BBC Top Gear's James May wants it. May has stuck his neck on the line and has chosen what he regards are the 13 most influential cars of all time. The result is The Cars That Changed The World and it's one of the star exhibits at the London Classic Car Show taking place at ExCeL in London's Docklands from 8-11 January 2015.