2002 Ford F350 & 1995 Ford F250 on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

2014 Ford Transit Connect Taxi hopes to fare thee well

New York City may have selected its taxi of tomorrow, but there are still plenty of municipalities across the US with citizens that depend on yellow livery cars to get them across town in a jiffy. That's why Ford is going ahead with this, the new Transit Connect Taxi.
Based on the 2014 Transit Connect, the TC Taxi boasts a number of features designed to make the compact van appeal to discerning taxi drivers and their fares, with the most notable upgrade being a standardized prep package to convert the 2.5-liter four to run on liquefied petroleum or compressed natural gas. The clean-burning fuel options will allow operators to save on fuel costs and cut down on pollution without sacrificing performance.
A lower load floor and a new twist-beam rear suspension are meant to improve the riding experience for passengers, while the longer 2014 Transit Connect sports extra cargo space as well. In addition to the CNG/LPG conversion, the Transit Connect Taxi can also be easily modified for wheelchair access. Drivers, meanwhile, will have access to optional goodies like Sync with MyFord Touch and a rear-view camera.

F-150 just the start of Ford's aluminum plans

Not only have we been told that the 2015 Ford F-150 is tougher, more durable and up to 700 pounds lighter than the current truck, Ford COO Mark Fields said it's also "CAFE-positive." That means, for the first time in the history of corporate average fuel economy standards, the F-150 would be a positive contributor on Ford's CAFE balance sheet instead of being a vehicle it needs to counterbalance with frugal offerings.
Fields' comments made at the Detroit Auto Show were among quotes from other Ford execs that confirmed the carmaker will be using aluminum for more of its vehicles. CEO Alan Mulally said it would "proliferate across our lineup," with speculation being that we'll see it applied to crossover and sport utility models first, since they'll benefit the most. Even gaining the massive scale of using aluminum on the world's best selling vehicle for its first effort - on average, the company sells two times as many F-150s in a single day as Land Rover sells of its aluminum Range Rover in a month - Ford will be looking to further spread the cost of its five-year development investment in aluminum technology. And that should mean better handling and fuel economy for those of us who don't need to wear hardhats at the office.