2002 Ford F350 4x4 Utilty Truck on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Galpin Ford GTR1 supercar debuts in Monterey

Galpin Auto Sports has finally taken the wraps off the car we first previewed back in December, the Galpin Ford GTR1. A few weeks ago, we posted the first hints of just what the GTR1 would be capable of, with Galpin teasing that its 5.4-liter, twin-turbocharged V8 would produce in excess of 1000 horsepower, with a top speed of 225 miles per hour. Package all that in a coachbuilt body, and you have the recipe for one wicked supercar.
The price for the carbon fiber-bodied car is $1,024,000.
Now, we have all the glorious details. Galpin is targeting a production run of six cars, but if interest is strong enough, will expand its initial quote to 24 vehicles. The price for the carbon fiber-bodied car is $1,024,000. Opting for the aluminum bodywork could lower that, although it's not immediately clear by how much.

Sunday Drive: Volvo hits a crossover home run, and people still love sports cars

Looking back at the week that just was clearly tells us at least three things. First, crossovers don't have to be boring. Second, people still love sports cars, from the attainable (Audi TT RS) to the fanciful (Mercedes-AMG GT C). And finally, the traditional German trio of premium luxury brands had better not rest on their laurels, because credible challengers are coming in from every direction. The biggest reveal of the week, at least judging by the interest of Autoblog readers, was the Volvo XC40. Not only is the little 'ute a looker, it introduces some innovative new buying/leasing schemes designed to appeal to an audience accustomed to trading in and trading up every couple of years. Think of Volvo's flat-fee lease as you would a smartphone contract, and you'll be on the right track. Genesis looks to have a hit on its hands in the form of the G70 sport sedan. We took a Korean-spec model for a spin and found a lot to like about the upstart contender. We can't wait to sample one here in the United States to see how it stacks up against the Audi A4, BMW 3 Series, and Mercedes-Benz C-Class. In other news, we're still really excited to see a production Ford Ranger Raptor. But if you just can't wait for the official reveal — it's OK, neither can we — take a look at the renderings in our post down below. As always, tune in to Autoblog next week for a front-row seat to all the happenings worth following in the automotive industry. Volvo XC40 revealed | Crossover at the crossroads of style and substance 3 ways the Volvo XC40 is a game-changer Genesis G70 First Drive | An arrow to the heart of the Germans 2018 Audi TT RS Drivers' Notes | Five pots of turbocharged honey 2018 Mercedes-AMG GT C Quick Spin | This is the AMG GT you want The Ford Ranger Raptor is real, and this is what it might look like