2001 Ford F-350 Super Duty Xl Extended Cab Pickup 4-door 7.3l on 2040-cars

Auto blog

BMW to follow Honda back into F1?

The economic downturn wrought devastating effects on motor racing. Formula One alone lost half its engine suppliers when Honda left at the end of the 2008 season, and both BMW and Toyota followed at the end of 2009. But things are looking up again. Cosworth may have dropped out this season, reducing the engine suppliers to three: Ferrari, Renault and Mercedes, the latter of which admits that it may have left had the engine formula not changed. But Mercedes has stayed and is dominating the championship. Honda is coming back next season. And word around the paddock is it may not be the only one.
According to Giancarlo Minardi - founder of the team now known as Scuderia Toro Rosso - BMW engineers have been conspicuously spotted lately at F1 test sessions and grands prix, lending to speculation that the new engine regulations may entice the Bavarian automaker back into the series. According to Minardi, BMW's marketing division is pushing for the automaker's return to F1, with the board slated to make a decision in May. BMW would be more likely to consider an engine-supply deal rather than taking a team over like it had with Sauber, but with which team or teams it might collaborate remains a big question mark at this point.
As if that's not enough, Ford is said to be considering taking over Cosworth's aborted V6 turbo engine program to take both outfits back into the sport as well. Cosworth supplied F1 engines under the Ford banner for years, but returned under its own name for four seasons from 2010 through 2013 before shuttering its program to develop an engine to meet the new regulations adopted this season.

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.