1997 Ford F-350 Xlt Crew Cab Pickup 4-door 7.3l on 2040-cars

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How the Ford Shelby Mustang came to be

Even as rumors swirl that the next-generation of high-performance Ford Mustang will drop the Shelby name, Ford has released a short video telling how the legend of the Shelby Mustang came to be. In its latest installment of its video series entitled Mustang Countdown, Ford dug up some footage from Carroll Shelby to give a little insight into how this automotive icon was created.
While it's definitely interesting to hear the late legend tell the story in his own words (including numerous references to the 1964 Mustang as a "secretary's car"), it's also pretty funny learning exactly how the Shelby GT350 got its name in the first place - a name allegedly making a comeback as the replacement for the current Shelby GT500. As development work continues on the 2015 Ford Mustang, the Shelby video posted below shows that the automaker is always looking at its past - even as it looks ahead to the future.

Ford's Farley apologizes for saying Blue Oval tracks customers with GPS

Ford marketing head honcho Jim Farley made waves at CES this week by telling show attendees, "We know everyone who breaks the law, we know when you're doing it." according to a report by Business Insider. Farley continued by saying, "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone."
Farley has since amended his statement, saying that Ford dose not, in fact, track its customers in their cars "without their approval or consent."
Apparently carried away with a hypothetical notion, Farley was attempting to describe how Ford might be able to employee aggregated user data for things like accurate traffic reporting and pattern spotting. A Ford spokesperson confirmed with Business Insider that its GPS units are not sharing the whereabouts of drivers, though there are a few on-board services that might do so. After opting in to the services (and presumably being made aware of any/all tracking and data collection), Ford's Sync Services Directions and Crew Chief software do, in fact, allow data collection as a means of improving both systems. Farley added that the opt-in data is not shared, even when being tracked.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.