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Ford bumped by Amazon in best-perceived brand list

Mon, 20 Jan 2014

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ring Brothers shows 1965-66 Mustang fastback carbon fiber body

Thu, 07 Nov 2013

We covered one of Ring Brothers' more extreme SEMA builds yesterday, the De Tomaso Pantera-based ADRNLN, but if that well-executed but over-the-top Italian-American exotic is too much for you, then perhaps this Ring Brothers 1965 Ford Mustang fastback with a carbon-fiber body suits your tastes better.
What the performance-parts manufacturer is showcasing with the Mustang is the carbon-fiber body itself, which is fashioned around the 1965-66 fastback. It can be bought from the company and bonded to the skin and unibody as a do-it-yourself project, or you can take your Mustang to Ring Brothers and have the body installed there. The fenders, doors and quarter panels are two-inches wider than stock, and Ring Brothers offers a custom widebody chassis to those who want the complete package.
The show car looks sharp in person lowered on HRE wheels, and we appreciate the bare front end so we can see the supercharged V8 and front coilover suspension, though the details on those performance upgrades are slim. Also note the custom independent rear suspension setup at the rear.

Brits recreate iconic Bullitt chase scene

Tue, 13 May 2014

Recreating the famous chase scene from Bullitt has become almost an art form in its own right. We've seen it done in a music video, with scale models and even in commercials. There are few films that are as defined by a single scene as the 1968 classic. Even if you don't know a single beat of the plot, the Highland Green Ford Mustang racing a Dodge Charger through the hilly streets of San Francisco is famous. It's so well known that the Silverstone Classic has created a homage to promote its celebration of the 50th Anniversary of the Mustang at this year's event in July.
Filmed around the famous UK circuit, the short film generally gets the key points of the scene right. It even has a green Volkswagen Beetle that keeps reappearing, as in the movie. Unfortunately, its Steve McQueen stand-in looks a little too old for the role. While the video shortens the chase considerably, it's still great to see these '60s behemoths leaning and sliding around the track. Scroll down for a touch of nostalgia thanks to one of the greatest scenes ever in cinema - we've got both the recreation and the original chase seen from the movie waiting for you.