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Ford reveals automated Fusion Hybrid

Autonomous cars may still be in their infancy, but more and more big names in the auto industry are diving in head first. Nissan is already making strides with a semi-autonomous Leaf EV and General Motors is planning to offer semi-autonomous tech by 2020. And then there's Google, doing its thing with a fleet of Toyota Prius. Now, Ford is showing off its latest automated effort, a driverless Fusion Hybrid.
Partnering with the University of Michigan (Go Blue!) and State Farm Insurance, the project is part of Ford's Blueprint for Mobility, the company's plan for transportation beyond 2025. "The Ford Fusion Hybrid automated vehicle represents a vital step toward our vision for the future of mobility," Chairman Bill Ford said. "We see a future of connected cars that communicate with each other and the world around them to make driving safer, ease traffic congestion and sustain the environment."
The automated Fusion features four LiDAR infrared sensors that scan the road 2.5 million times every second, using a principle similar to the echolocation used by dolphins or bats. Using the infrared light emitted by the LiDAR, the car can draw a picture of everything within 200 feet to create a map of its surroundings. According to Ford, the sensors are able to tell the difference between a paper bag and a small animal from a football field away.

Ford Focus ST diesel estate in track showdown with Focus ST hatch

Diesel hot hatches are still a concept that's gaining ground. Obviously, there are none for sale in the US, but European buyers have the choice of at least the Volkswagen Golf GTD and Ford Focus ST Diesel. What better way to find out how the new, high-performance oil-burner really stacks up than for Ford to stage a race against the gasoline-fueled Focus ST? On paper, the ST Diesel is at a big performance detriment here. Its 2.0-liter turbocharged four-cylinder makes 182 horsepower and 295 pound-feet of torque compared to 247 hp and 266 lb-ft for the gas version in this race. However while not a factor for this race, the oil-burner does offer better fuel economy and produces less CO2, which makes a difference for European buyers. Ford skews the race results by giving the ST Diesel Estate a two-second head start for this one-lap battle around the Castle Combe Circuit. Also, this is a video from the Blue Oval, which is going to further minimize the appearance of weakness for its vehicles. Still, both STs really get to show off their strengths, and it's worth seeing how the sibling rivalry shakes out at the finish line.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.