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Recharge Wrap-up: Ford steals Best Green Brand spot from Toyota, EV buyer survey goes online

Chevrolet is one of the Top Global Green Brands of 2014, according to brand consultancy firm Interbrand. Chevy ranks number 32 on the list, which cover brands across a wide variety of segments. The report measures brand perception and brand performance, and the gap between the two is small for Chevrolet. "The company is not only actively demonstrating its environmental commitment," says Interbrand CEO Jez Frampton. "It's communicating those efforts in an authentic way that resonates with customers." Chevrolet cites its Spark EV, Volt and Cruze models as reason for its green cred. This is the first time Toyota didn't take the top spot. Being 32nd is good and all, but other automotive brands ranked much higher than the Bowtie. Ford, Toyota, Honda and Nissan took the top four spots in the report, respectively, with BMW, Volkswagen and Mercedes-Benz all besting Chevrolet. The big takeaway here is that Ford topped the list. In the Top Global Green Brand list's four-year history, this is the first time Toyota didn't take the top spot. Ford was second on the list last year, and 15th in 2012. "Ford embodies everything the business of the future must be: efficient, visionary, flexible, adept at problem-solving, cooperative, and focused on creating shared value," Interbrand says on its website. "From unveiling a first-of-its-kind solar-powered vehicle, the C-MAX Solar Energi Concept, to partnering with peers across sectors to do the seemingly impossible - like creating bio-plastic out of tomato fiber with Heinz-Ford is showing us what's possible." It bears mentioning that Ford's most recent MPG adjustments came after the study was conducted. Ford is also making the news for its 1.0-liter EcoBoost engine earning International Engine of the Year for the third straight year. Awarded Best Engine Under 1.0 Liter, the turbocharged three-cylinder motor earned high praise from judges. "This year's competition was the fiercest yet, but the 1.0-liter EcoBoost continues to stand out for all the right reasons – great refinement, surprising flexibility and excellent efficiency," said International Engine of the Year co-chairman Dean Slavnich. "The 1.0-liter EcoBoost engine is one of the finest examples of powertrain engineering." The 123-horsepower engine powers the Fiesta 1.0-liter EcoBoost, and will be available in a version of the Ford Focus in the US later this year. See more about the award in the press release, below.

The tricky business of octane, power, and MPG

Given tepid green-car sales numbers this year, consumers in the US aren't making the transition away from internal combustion engines too quickly. Regulations are still mandating cleaner emissions, though. In addition to downsizing and turbocharging, there's growing consideration about moving to higher-octane fuel to improve overall efficiency. In a new report, engineers at FCA, Ford and General Motors Powertrain are showing that it could work, too. The major advantage to higher-octane fuel is that it supports higher compression ratios. That in turn can lead to more power from burning the same amount of gas. "Higher ethanol content is one available option for increasing the octane ratings of gasoline and would provide additional engine efficiency benefits for part and full load operation," the researchers write in the study's abstract. The authors even think it could be possible to update some modern vehicles' engine calibration to be optimized for the better gas. While the benefits are there, we still have a long way to go before higher-octane fuel becomes a national standard. According to Green Car Congress, 87 percent of the gas sold in the US is regular grade 87-octane. Meanwhile, premium 91-93 octane makes up just 10 percent. The various grades of fuel illuminate even more annoyances with the current system. For example, Ford generally recommends 93-octane for EcoBoost engines, and the power outputs that the company publishes are based on using it. However according to Green Car Reports, such premium gas is very difficult to find in some regions of the US, especially along the West Coast. The powertrains still run on lesser grades but with lower power output. The researchers' discussion of possibly increasing ethanol in gas also comes during a heated debate on the substance. The current administration is pushing for less of the corn-based fuel in the coming years. Although, several presidential hopefuls might be favor of reversing that course.

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We record Autoblog Podcast #317 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
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