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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

2021 Ford Bronco is here, and a Stellantis is born | Autoblog Podcast #636

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick and Road Test Editor Zac Palmer. They kick things off by diving headfirst into the Ford Bronco and Bronco Sport before moving to what they've been driving: 2020 BMW X3 xDrive 30e, 2020 Hyundai Ioniq Hybrid and a 2020 Ford Expedition. Then, the three tackle Stellantis, Chrysler's new corporate name. Finally, James and Zac reminisce and discuss their time in a couple classic Honda coupes. Autoblog Podcast #636 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Introducing the 2021 Ford Bronco and Bronco Sport Cars we're driving 2020 BMW X3 xDrive 30e 2020 Hyundai Ioniq Hybrid 2020 Ford Expedition News Stellantis Retro Hondas 1999 Honda Prelude Type SH and 1999 Honda Civic Si Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

2022 Chevy Silverado ZR2 vs Ford F-150 Raptor and Ram 1500 TRX Spec Comparison

The 2022 Chevy Silverado refresh brings a new top dog off-road Chevy, the Silverado ZR2. It has the biggest V8 available, flashy looks, trick suspension and other off-road goodies. And naturally, that means people will be comparing it with the other top-rung off-road trucks, the Ford F-150 Raptor and the Ram 1500 TRX. As such, we've assembled the specifications available so far to see how the three super trucks compare. Having just been revealed, there are a few things we don't know about the ZR2, such as fuel economy and some other suspension details, but we know quite a lot. And from what we know, the ZR2 has some interesting positives and negatives compared to the other trucks. First, it's pretty clear that the ZR2 isn't as extreme as the Raptor and TRX. We wouldn't be surprised if Chevrolet insists they aren't direct competitors. Specifically it has the least power and torque by a fair margin, the smallest tires and the least ground clearance. Still, it's not completely fighting with an arm tied behind its back. It's the narrowest by a significant margin, which is good for tighter trails. It also has the best towing and payload capacity, and the approach, break-over and departure angles are quite competitive despite the "little" tires. It's also the only one to boast a locking front differential in addition to a rear locker. The Raptor can be had with a limited-slip front differential, and the TRX only gets an open front differential. Check out all the specific numbers in the chart below, as well as additional stories on the trucks featured below. Other reviews and deep dives about the new Silverado, F-150 Raptor and Ram 1500 TRX 2022 Chevy Silverado 1500 Reveal In addition to the new ZR2, the Silverado line also gets new interiors, an upgraded four-cylinder and other updates.   2021 Ram 1500 TRX First Drive Review Our review of the Raptor's chief competitor, the mighty TRX. That just sounds like we're talking about Jurassic Park.   2021 Ram TRX Suspension Deep Dive and RTI ramp test Follow along with engineer Dan Edmunds as he takes you under the TRX and explains everything there is to know about its suspension -- and how it's able to do what it does.