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Auto blog
Social media star Scott Monty leaves Ford
Thu, 22 May 2014It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.
All 25 James Bond movies ranked only by their cars
Mon, Sep 13 2021There is no shortage of lists ranking the best James Bond movies. Ditto lists about the best or worst James Bond cars. I know, I've written some of them. As such, why not combine the two ideas into one new list that ranks all 25 official James Bond movies based exclusively on their cars, or more accurately their car content. I would then pull from my 25 years of James Bond nerddom plus the excellent "Bond Cars: The Definitive History" and our interview with long-time Bond special effects supervisor Chris Corbould to provide tidbits and factoids about the cars and their roles in the movies. And yes(!), this list now includes "No Time to Die," which impresses by adding plenty of car content to the series. It's now available on Blu-ray and download. To determine the list, I considered the inherent coolness of the cars as well as their importance to Bond, film and car history. I considered their importance to the story as well as the quality/excitement of the chases and scenes they participated in. Finally, I tried my best to divorce the car content from my opinions about the movies in general. That my personal list of best James movies looks nothing like this shows I was at least partially successful. 25. 'Moonraker' There are virtually no cars in "Moonraker." None. Oh, there's a gondola on wheels that makes a pigeon do a double-take, but that's not the same thing as a car. Neither is a golf cart. Or an ambulance. Or a space shuttle. 24. 'From Russia With Love' The literary James Bond mostly drove an ancient Bentley, and "From Russia with Love" is the only film in which it appears. It stays parked and the coolest thing that happens (by 1962 standards) is 007 answers its car phone. Thereafter, we get some old cars (even by 1962 standards) driving around Istanbul and a yellow truck. So yeah. Classic Bond film, a must-watch, just not for its car content. 23. 'Dr. No' History records that the first "Bond car" is the Sunbeam Alpine in "Dr. No." The car itself was literally borrowed from a Miss Jennifer Jackson of 53 Lady Musgrave Road in Jamaica for 10 pounds per day for two days during filming. Also, the stunt where it drove under an excavator blocking the road was entirely conceived because the filmmakers showed up to the road they intended to film on and discovered an excavator blocking the thing. Sadly, those are really the only two things interesting about the Alpine, which is a pretty small and dainty thing by Bond car standards.
Ford gets colorful with Mustang anniversary infographic
Thu, 24 Oct 2013Preparing to celebrate its 50th birthday, the Ford Mustang has seen a lot of vehicle trends come and go, and this especially goes for paint colors. Using historical production data, Ford has managed to create an infographic dating back to 1967 that breaks down the three top Mustang colors for each year as well as calling out some of the more interesting trends and colors over the years.
Over its five generations, the Mustang has been offered in a seemingly endless rainbow - from Playboy Pink in '67 and color-changing Mystichrome on the 2004 Cobra - but the most popular has always been red, which is the color of choice for 21 percent of all Mustangs ever made. Almost every year since 1967, red has been among the top three colors for the Mustang, but other popular colors have included blue, white, brown and, most recently, black. There are even websites and registries available for people owning certain-color Mustangs.
As the all-new 2015 Mustang gets ready for its debut later this year, there's no telling what kind of exciting and/or wacky colors Ford has in store. Click on the image above to see the full infographic (choose the "large" option for optimal viewing), or check it out in a smaller size along with the press release posted below.