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Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Watch Vaughn Gittin Jr. hit the ice in his 2015 Mustang RTR

There's more than one way to get a car to drift. You can set up a purpose-built drift car. Or you can put a car on a slick surface. But in this case, Vaughn Gittin Jr. has done both. In this latest video, the driftmeister extraordinaire reveals the new livery for his 2015 Ford Mustang RTR, and put it on a frozen track, flanked by snow banks. It's the perfect place to drift any car, and this custom pony car could very well be the perfect drifter. Call it a match made in heaven. A cold, frozen-over slice of heaven where rear-drive muscle cars put on one heck of a show. Gittin, for those unfamiliar, is one of the drifting scene's foremost showmen, and like Ken Block or Tanner Foust, he competes primarily in Blue Oval machinery. Vaughn will be challenging the Formula Drift series once again in the Mustang RTR, but whether the sideways-driving championship is coming to a circuit near you or not, you can scope out a piece of the action right here.